Liquidity Architects — Inside the Hazy World of Market Makers

Onomy Protocol
Onomy Protocol
Published in
9 min readAug 23, 2023

Picture this: blockchain is the stage, cryptocurrencies are the lead actors, and DeFi? That’s the gripping plot twist everyone is talking about. But who’s working behind the scenes to ensure the spotlight is always on, the actors hit their marks, and the show goes on without a hitch? Enter the market makers: the unsung heroes (or villains, depending on who you ask) of this digital drama.

Just like the wizard in the land of Oz, they operate behind a curtain of complexity, and it’s high time we took a closer look. Are they benevolent guides helping Dorothy on her way to the Emerald City, or more like a puppet master pulling strings for their own benefit? Let’s demystify market makers’ operations, ethics, and discuss whether they’re a necessity and what you, as a founder, should be mindful of.

Market Makers — Web3 vs TradFi

Market Makers might sound like a title bestowed upon financial wizards — and in some complex ways, it’s not far from the truth. From the buzzing halls of Wall Street to the dynamic degen trading of Web3, market makers operate in the shadows, where they can be both allies and adversaries.

In traditional finance, market makers act as the navigators in a vast ocean of buyers and sellers. They buy when there’s a surplus of sellers and sell when buyers are abound, aiming to keep the market as steady as possible. Their role? To ensure that trades can be executed, even when the market seems as volatile as a stormy sea.

Now transport this concept into the vibrant arena of Web3. Here, market makers can be found operating on both centralized exchanges (CEX) and decentralized ones (DEX). Their role, at its core, remains the same: maintain liquidity. Whether it’s on a centralized platform mirroring traditional exchanges or in the decentralized wilderness of a DEX, they are the ones strategically placing buy and sell orders. Their game? Ensuring you can swap your Ether for your favorite shitcoin.

But they’re not just moving tokens around; they’re playing 4D chess with real-time, live stakes, juggling a matrix of risk, market movements, and timing. When you decide it’s time to trade, they’ve laid the groundwork — but the path they’ve paved isn’t always golden.

And this is where caution becomes your companion: not all market makers are created equal. While some champion liquidity, operate with integrity, and honor contracts, others walk the tightrope of maximizing their balance sheets, even at the expense of early-stage projects.

So, why the hustle? Why venture into this dance of high-wire act, balancing profit and peril? Whether perceived as unsung heroes of liquidity or as savvy strategists in a high-stakes game, as we delve deeper, we’ll uncover the multifaceted and sometimes contentious role of market makers.

The Tools of the Trade

Much like a seasoned chef has a set of favorite knives, market makers too arm themselves with algos they leverage to execute orders at lightning speeds, often making decisions based on data analysis faster than the average ape brain can process. The order books are their game boards, where MMs lay out buy and sell orders, setting the stage for trades. Real-time data streams are also used to keep a finger on the market’s pulse, actively adapting liquidity based on trends.

The strategy is simple.

Step 1 — Provide liquidity: By placing both buy and sell orders, they ensure traders can enter or exit positions even if there isn’t an immediate opposing party.

Step 2 — Profit from the Bid-Ask Spread: The difference between the buying and selling price is where they make their margin. It’s like buying at wholesale prices and selling at retail.

Step 3 — Anticipate Market Movements: Using data and analytics, they try to predict which way the crypto-wind will blow next. This will impact the spreads and liquidity offered.

Risk Sea

To envision the life of a market maker, think of a tightrope walker balancing high above a bustling city. It’s dazzling when everything is in harmony, but there’s a constant risk of a perilous fall. Risk nuances include market volatility, order imbalance, regulatory changes, tech failures, competitive pressures, transparency, and vulnerabilities.

  • Market Volatility: Price swings can be dramatic and rapid. Market makers, who must maintain a constant presence, can be hit hard when the tides turn unfavorably.
  • Imbalance of Orders: Striking the right balance between buy and sell orders is an art form. Get it wrong, and they may be stuck with a surplus of assets they didn’t want, turning their inventory into a liability.
  • Regulatory Changes: Web3 is still relatively new and evolving. Unexpected regulatory changes can throw a wrench in the works, forcing market makers to rapidly adjust their strategies or, in extreme cases, exit markets altogether.
  • Technological Failures: Algorithms are sophisticated, but technology can fail. System crashes or glitches at a critical moment can lead to substantial losses.
  • Competitive Pressures: The space is becoming increasingly crowded. New entrants with deeper pockets, more advanced algorithms, and better BD can squeeze the profits and push others off the chess board.
  • Lack of Anonymity: Market makers’ moves can sometimes be tracked and anticipated by traders monitoring on-chain activity, potentially leading to ‘front-running’ where other traders jump ahead of the market maker’s trades.
  • Smart Contract Vulnerabilities: For those operating on DEXs, the smart contracts that govern the trades are generally secure, but they’re not immune to bugs or hacks. A compromised contract can spell disaster, and has tombstoned many market makers in the past.

It’s a role that demands a nerve of steel, deep pockets, and an ability to adapt rapidly. While the rewards can be significant, market makers are perpetually one step away from potential setbacks that can range from mild headaches to severe financial loss. In this arena, risk management isn’t just a best practice — it’s the lifeblood of survival.

Where Does the Money Come From?

The Bid-Ask Spread:

  • The Basics: Market makers quote two prices for a cryptocurrency: the ‘bid’ (the price they’re willing to pay for an asset) and the ‘ask’ (the price they’re willing to sell it for). The difference between these two prices is known as the ‘spread.’
  • The Artistry: This spread isn’t static. A skilled market maker constantly adjusts it based on market conditions, effectively dancing to the tune of supply and demand.

Trading Fees:

  • The Double-Edged Sword: Market makers often receive rebates from exchanges for adding liquidity. These rebates can become a significant source of profit — but they’re also trading against fees that the exchanges charge.
  • The Balance Act: Maintaining profitability means keeping the rebates and fees in a harmonious balance.

Arbitrage:

  • The Swift Move: Market makers are constantly on the lookout for price discrepancies between different exchanges. Spot a difference? Buy low in one market and sell high in another — that’s arbitrage.
  • The Catch: It sounds simple, but with high competition and transaction fees, the window for profitable arbitrage can be needle-eye narrow.

Risk Management:

  • The Safety Net: Profits aren’t just about what you make — it’s also about what you don’t lose. Market makers employ rigorous risk management strategies to protect their positions.
  • The Reality Check: No matter the prowess, not all risks can be foreseen or mitigated. Profitability is as much about minimizing loss as it is about maximizing gain.

Ethical Game?

Ah, ethics — a word that can ignite as many debates as a rogue tweet from a crypto influencer treating their community as their very own market maker, but biased towards exit liquidity.

Market makers are the architects of liquidity. Without them, trading could resemble a ghost town, with tumbleweeds instead of transactions. By continuously offering to buy and sell, they can help to dampen wild price fluctuations, bringing a semblance of order to the sometimes chaotic crypto markets.

However, some market makers can use their position to sway prices subtly in a direction that benefits them, painting a less-than-rosy picture. The reality is that MM is a for-profit business, not a public good. This can lead to concerns that they prioritize their gains over fair and transparent market operations. As the market volumes for a given asset grows, competition gradually creates fairer and more ethical markets. Liquidity begets traders, and so the cycle goes.

Choosing the Right Market Maker

Choosing a market maker is akin to selecting a seasoned captain for your ship as you sail the turbulent seas of Web3. The choice is paramount, as the right partnership can set a favorable course, while a poor choice might leave you adrift.

Delve into the history and reputation of potential market makers. Are they known as reliable and ethical operators, or does controversy seem to follow in their wake? Look at the projects they’ve previously worked with. Are those tokens thriving, struggling, or somewhere in between? Past performance can be a revealing, albeit not foolproof, indicator.

Being pitched a contract? Inspect it. Every clause, every condition. Are the terms fair and transparent, or are there ambiguous sections? Understand what you’re paying and why. Are the fees reasonable and competitive? Does the loan amount make sense? How about the strike price?

A standout market maker should openly communicate about the coins they hold and the trades they execute for your project. This transparency is a cornerstone of trust, allowing you to verify that they are indeed steering your ship as promised, not secretly charting their own course.

Perhaps most importantly, try to gauge whether your market maker is interested in a long-term, symbiotic relationship. The alternative is they’re akin to a mercenary, in it for a quick profit then onto the next conquest.

Does a New Coin Need a Market Maker?

Your coin is fresh out of the mint, glimmering and new. Does this newborn coin need a seasoned market maker by its side as it takes its first steps?

Yes and no. A good MM will provide instant liquidity, akin to injecting life on your on-chain and off-chain trading. Lower bid-ask spread, lower slippage, and plenty of liquidity will attract users if the fundamentals are solid. Wild swings can be reduced, whilst transforming your coin into one more sophisticated traders are willing to transact.

However, no market maker is a philanthropist. Services come at a cost, oftentimes at a large chunk of your initial supply, in the form of a loan. Picked out a market maker that’s not transparent? Bad luck. Now you have to analyze order book liquidity in a sometimes unsuccessful attempt to prove that contractual obligations are not being met. Some argue that market makers can create an illusion of natural trading activity and liquidity, which might not reflect the coin’s organic demand and supply.

How Market Makers Operate on Centralized and Decentralized Exchanges

Centralized Exchanges (CEXs):

  • Relationships: In a CEX, market makers typically have established relationships with the exchange. They might negotiate fees, receive rebates for adding liquidity, and often have direct lines of communication.
  • Trading Interfaces: CEXs often provide sophisticated APIs and trading interfaces, which allow market makers to deploy complex strategies with precision and speed.
  • Compliance: Operating on a CEX often involves adhering to stringent regulatory standards, resembling more traditional financial market operations.

Decentralized Exchanges (DEXs):

  • Autonomous Trading: On a DEX, market makers interact directly with smart contracts. There’s no centralized entity to negotiate with or seek permissions from.
  • Gas Fees and Transaction Costs: Operating on a DEX often involves wrestling with fluctuating gas fees, a crucial consideration when calculating potential profits.

As of now, most market makers focus their operations on centralized exchanges. The established nature and often lower risk associated with CEXs make them the preferred playground for many. Despite the growth of DeFi and the inevitable transition to on-chain trading, only a select few MMs have extended their services to DEXs.

Liquidity Architects

Market makers will operate, whether you want them or not, in any liquid, and well-traded market. Nobody asked Satoshi for a loan, and nobody will (probably).

Not all market makers stand equal, and in a realm where transparency should be the norm, shadows can still linger. This is especially true when it comes to revealing coin inventories and trades, which are pivotal for upholding a sense of integrity and trust.

In this decentralized frontier, where autonomy and transparency are celebrated, how can we ensure that the market makers, the orchestrators of liquidity, are held to the same principles that Web3 itself aspires to uphold?

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Onomy Protocol
Onomy Protocol

Offering the infrastructure necessary to converge traditional finance with decentralized finance.