OnrizonTV for Brands — Gamified streams to create interactive advertising
ONTV FOR BEGINNERS
Onrizon TV is known for making games for streamers. We develop our games thinking about the whole scenario regarding interactiveness, engagement, and retention of viewers.
One of our goals is to break the wall between streamers and viewers through the “players, not viewers!” movement, which invites you to turn your audience into an active part of your live stream. We mean that we use Twitch’s chat to make any viewer participate in the game: the streamer holds the game on live stream, and the viewers play by typing in the chat.
So far, the statistics have shown that our mission has been successful:
Identifying the problem
As game developers and avid streaming platform users, we realized that brands have been showing interest in being displayed to the audience and connecting with them. However, the puzzle pieces need to stick together regarding branding and gaming.
With that in mind, we identified an opportunity to include the brands in the close interaction between streamers and our games’ audience. More than being just an ad, the brand can become a part of the game. And, different from traditional campaigns, it turns it into something immersive and interactive.
So, we would like to introduce you to Onrizon TV For Brands.
Connecting brands, streamers, and viewers
We realize the brands know the potential of joining streamers to create a campaign together. However, the issue is that when playing regular games, the streamers rarely find a creative way to connect with the audience, and the game’s visual aspects and challenges hardly connect with the goals pretended by the brand as much as the brand’s graphic elements. Besides that, using regular games isolates the viewers from the experience, and they’re just watching instead of interacting with the brand’s content.
The Solution
So, instead of an intrusive video interrupting the game or a banner that barely grabs the player’s attention, the concept is to merge the advertisement with the game itself. This way, the player will keep seeing and interacting with the brand the whole time they play.
Breaking the interactivity wall
ADS THAT SPEAK TO THE AUDIENCE.
Traditional ads often fail to resonate with the audience. Otherwise, when we infuse an element of gamification into it, we transform it into an engaging experience. You’ll make a dynamic and captivating ad campaign that seamlessly engages your target audience and leaves a lasting impression.
Ambientalizing the game with your brand’s identity
BRING YOUR COLORS. BRING YOUR ASSETS. LEAVE THE REST TO US!
Customization is the keyword for this project. This way, we replace our regular assets with the products, icons, and logos. And we also use your brand’s color pallet instead of our regular one. The game becomes a product showcase.
It reaches a large variety of people
EASY GAMEPLAY: GAMING HAS NO AGE!
OnrizonTV has a variety of games that explore different concepts and abilities. But they all have one thing in common: Anyone can play it! The games are simple to understand, with no fancy dynamics or complicated rules. And with that, the chances of someone who’s not a professional or very experienced gamer joining the live stream and engaging with the brand’s proposal are higher.
We had great experiences with Twitch on Prime Day Pog Picks, customizing three of our games for brands like Chromebook, Samsung, Lóreal, and Amazon!
We hope this post encourages you to gamify your ads! Get in touch with us here to start your interactive campaign!
