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Ontology Providing DID Solutions to Music Streaming Platform, ROCKI

Ontology partners with ROCKI, a next-generation music streaming service and music NFT platform built on Binance Smart Chain, to provide decentralized identity (DID) solutions to its users.

Ontology is proud to collaborate with ROCKI, a next-generation music streaming service and music NFT platform built on Binance Smart Chain. We aim to provide decentralized identity (DID) solutions to ROCKI’s music creators and users to ensure they are authentic and secure.

Why the NFT Market Needs DID

The market for non-fungible tokens (NFTs) exploded in 2021. According to Forbes, since the start of the year, ‘the combined market cap of major NFT projects has increased by 1,785%.’ These projects, which specialise in the creation and sale of tokenized images, songs, virtual real estate, and other artistic creations, are now valued at over $400 million.

NFTs offer creators a novel way to monetize their creations. Unfortunately, there have been reports of artists having their artwork sold by impersonators. This is, in part, due to popular NFT platforms lacking a robust verification process for determining a creator’s identity.

The potential for fraud in the growing NFT market recently attracted the attention of the Financial Action Task Force (FATF), the inter-governmental watchdog that establishes standards for anti-money laundering (AML) and know-your-customer (KYC) requirements, which is currently drafting new guidance proposals for both DeFi and NFT markets.

How Ontology Empowers ROCKI’s Userbase

Ontology’s Decentralized Identity (DID) Registration Management SDK will enable ROCKI to prevent bad actors from impersonating artists and help buyers avoid purchasing inauthentic NFTs. Ontology’s DID technology relies on global trust anchors to verify user credentials that can then be used to establish a digital identity across multiple blockchains (e.g. Ontology, BSC, Ethereum, OKExChain).

ROCKI intends to have all creators on the platform go through an initial KYC/AML process to verify their identity. Upon completion of the verification process, creators will receive a public stamp of approval, similar to Twitter’s blue checkmark.

Initially, the verification process will be used to verify national ID credentials. However, there are also plans to enable users to verify social media accounts such as Spotify and Instagram. This way, artists with large social media followings will be able to create a robust assortment of verified credentials, leaving little doubt that their NFTs are authentic.

ROCKI spent months searching for a suitable KYC provider and decided Ontology was the best fit for securing its users’ accounts. Their previous partners include Bounce, a decentralized NFT marketplace, and Ankr, a provider of blockchain node hosting solutions.

ROCKI has expressed interest in implementing other Ontology services such as ONT ID. When announcing the partnership, ROCKI wrote that

Ontology’s DDXF (Decentralized Data Exchange Framework) and OScore, which provides credit and reputation scoring based on user ONT ID data, is a powerful tool that may bring further benefits to ROCKI’s creators.

Stay tuned for future news and updates about Ontology Network’s progress.

About ROCKI

ROCKI is a user-centric music streaming ecosystem that incentives both the artists and the listeners by rewarding them with its in-house ROCKS token. Specifically, ROCKI’s marketplace provides artists with near-real-time royalty payments, paid in ROCKS — thereby solving one of the major challenges in the modern, COVID-stricken digital music industry, where most artists have to fight for streaming pay. ROCKI recently received attention from some large crypto media and finance outlets, when dance producer Guy J sold the very first NFT representing 50% of his new track’s future royalties for 40 ETH.

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