Markus Hagen·PinnedCognitive Overload and Unexpected Copy Writing Insights from Psychology and UXA recent project reminded me of what a fine line there is between expressing one’s creativity and how it can potentially lead to immense frustration on the user side. No judgment here, just an observation that might humor you or hopefully bring some insights. The sentiment came up during a…Cognitive Overload5 min readCognitive Overload5 min read
David LaRosa·Pinned1–2–W3 Awards for Verso Creative!We are exceptionally proud to have received not one but two W3 awards. It’s a great honor to have our work recognized by W3 and the Academy of Interactive & Visual Arts. …3 min read3 min read
David LaRosa·Mar 9, 2022Anthem Award, Gold Winner 2022We are honored and humbled to be awarded a gold medal by The Anthem Awards for our brand work on Hawthorne Effect. Other gold medalists in the Health category included Google, Weber Shandwick, DDB Group New Zealand and C&G Partners. We appreciate the opportunity to work on such a dynamic…Branding1 min readBranding1 min read
David LaRosa·Dec 11, 2020Verso receives a gold international Davey award for our brand identity for learning management platform leader, Grace Hill.We have been honored with a Gold International Davey Award for our Grace Hill brand identity system! We would like to thank the AIVA: Academy of Interactive & Visual Arts, the Davey Awards and of course Grace Hill for being recognized as a David of creativity! You can check out our work hereBranding2 min readBranding2 min read
David LaRosa·Dec 10, 2020What’s Your North Star?A quick look at how successful design strategy can build good products and drive revenue. — Previously known for its river cruises, Viking launched Viking Ocean Cruises in 2015. We helped Viking develop a full range of new digital products to deliver an exceptional customer experience with these six goals: 1.Support the critically important “new product” introduction of Viking Ocean Cruises. 2.Create a strong, lasting connection…Design Thinking3 min readDesign Thinking3 min read