Time for Ooh La La! A Glimpse into Our Rebranding πŸ’–

Clara Ex Machina
Ooh La La (πŸ’ƒπŸ»,πŸ•ΊπŸ»)
3 min readJun 29, 2022

Ooh La La has successfully rebranded to highlight its mood-lifting, refreshing personality and vibrant energy.

Logo and color palette are tactical elements where most users start off their brand experience. Therefore, we had to give ourselves some time to rearrange our identity and develop new brand visuals. The key components are as follows:

  • Bouncy font to represent creativity, passion, and amusement
  • The rich and vibrant color palette of purple, pink, and orange for a tropical & holiday vibe
  • Disc-shaped logo to emphasize our dedication to the web3 music industry
  • Cartoon-style design components to highlight music’s ability to take us away from the reality and expand our imagination

Our ethos hasn’t changed β€” we still want to focus on onboarding all those music lovers and musicians who are still reluctant to step into the crypto & NFT space. Ooh La La, a borderless music NFT player & aggregator, will work as an accessible on-ramp for new users by providing a simple interface for music NFTs and, with its forthcoming social features, creating a fun, sustainable, and friendly environment for the artists and fans. With that in mind, our new brand visuals aim to communicate our values with a design that is easily relatable and can be easily accepted by our global community.

Visit oohlala.xyz to experience our new brand identity, and try our <Web3 Music Starter Pack🎁> playlist! Our music discovery team curated the list with love and passion. πŸ˜‰

Here are some screenshots of the app that has launched last week:

Featured Playlists ✨
Playlists Curated by Our Music Discovery Team! 🎢
Detailed Page of Playlists πŸ‘€
Detailed Page of Artists πŸ‘©πŸ»β€πŸŽ€

We have created 200+ playlists to help our users find music of their taste. Try listening to playlists that suit specific moods, creating your own thematic playlists, and sharing them with your friends! πŸ’–

πŸ‘‹ Join Ooh La La Community!

Twitter β€” https://twitter.com/oohlala_xyz
Discord β€” https://discord.gg/PhfPN6YBHF
Email β€” gm@oohlala.xyz

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