🌊 September 2022: Monthly Wrap Up!
The Monthly Wrap Up is a newsletter that provides the community updates on the progress of Ooh La La. From partnerships, media coverage, bug fixes, and new feature launches, to tiny (but important 💎) UI/UX improvements will be recapped via this newsletter!
Recommended bgm for this month:
You can listen to the track here 🎶 :
🍹 Public Relations and Collaborations
Twitter Space with SnapFingersDAO
SnapFingers DAO invited us along with other leading Asian musicians (Fifi Rong, Hwaji, and J Ho) and projects (Releap and Project GMGN) to their Twitter Space. We discussed the barriers that are preventing web3 mass adoption and the changes that blockchain technologies have brought to musicians’ lives and their work environment. It was a remarkable experience for us to connect with other players based in the same continent (which is quite underrepresented in general in the crypto space), and Fifi, Hwaji, and J Ho really spiced up the conversation with their personal anecdotes and their experiments with the new technologies.
We’ve also been connecting with the Thailand musician community called HarmoniesDAO and managing the Web3 Music Korea group chat on Telegram to create a stronger network. Not just because “it looks good”, we need more diversity in the cultural sphere because culture is a lens through which we perceive, evaluate, and make sense of our world. Every single individual/entity can make a unique and noteworthy contribution to a larger community, and therefore we hope Asia can mark its irreplaceable position at the center of this newly emerging industry. 🤝
Please reach out to us if you would like to be part of this innovative march toward the decentralized music industry. Together, we are strong. 😉❤️
Got Discovered By Lens Protocol
We’re gonna get down to the details in the latter part of this newsletter, but yeah, we got discovered by Christina of Lens Protocol via its decentralized social media platform Lenster!
Since then we’ve been coordinating our resources and needs to create the flywheel effect that can incentivize both creators and their fans. We believe that “music is social in nature”, and this collaboration will be a huge leap towards artist empowerment!
And here’s another big thing mentioned in the tweet — curation. We’ve been persistingly putting an emphasis on the importance of curation in the current web3 music space but let us stress it once more. (cuz we think we can never emphasize it enough 😌)
- Curation shapes and brings context to art.
- We consider ‘creating playlists’ as a certain form of remix culture or ‘meta-art’ that allows us to produce our own narratives on top of existing artworks and elements.
By creating playlists, listeners can construct unique ‘albums’ with their favorite tracks, according to their own themes. Thanks to all of our users who’ve been creating playlists for adding an extra layer to the music industry! And here’s my favorite playlist that I’ve discovered from our “From the Community” section created by an anon..
Artists like Black Dave, Mark de Clive-Lowe, and Heybela also have started creating their own playlists to stream and promote their music NFT collections.
Peter Saputo and the park also created playlists to share their tastes in music:
And as we’ve mentioned before in our previous newsletter, ColorsxDAO has been exploring the web3 curatorial practices and created this Beta playlist for their community on Ooh La La:
Share your curated playlist and show off your connoisseurship! 👑
Twitter Space with MetaBoom
On September 21st, we had another Twitter Space with MetaBoom, the web3 music NFT player that has adopted the listen-to-earn model.
During the conversation, Hyugbin, our Co-Founder, shared his previous background in the crypto industry, and how the team first came up with the idea of Ooh La La. Plus, we’ve discussed:
- what benefits collaborating with Lens can bring to Ooh La La — the potential incentivization design leveraging social dapps on Lens and DeFi mechanism of Aave & its ability to enable artists easily mint, distribute, and promote music NFTs.
- what we can learn from the governance model of validators. (Hyug has a background in validator services 😎)
- the immutability and perpetuity of blockchain assets & the composability and interoperability of decentralized apps
- the massive growth that lies ahead of the web3 music industry. We believe that mNFT summer is gradually coming! 🥹
You can playback the recorded Space here.
🧑💻 Notes from the Dev Team
Thanks to Mev and Sam for helping me write up the dev part!
The Web App team has been laser-focusing on improving user experience, mostly in the form of minor UI tweaks:
- You can now see the list of people who liked a track, playlist, or artist by clicking the
likesbutton - Yes, you can now like artists and view them in a single place at your profile page
- We clearly distinguished Twitter handle verification area from the rest of the profile editing form
- We also streamlined the wallet connect experience into a single process with less friction
- Play a track from HOT RELEASES 30, then the entire playlist will be automatically added to your queue
- We added the download links for our mobile app under the “App” tab of the navigation bar!
- 🐞 Fixed bug#1: playtime is now displaying correctly
- 🐞 Fixed bug#2: some of the “You might also like” playlists had been showing up repetitively, and we fixed it. 😎
The Mobile App 📱 team has been focusing on enabling wallet connection and playlist creation on iOS and Android apps! They will arrive soon, like real soon. 🤗
And most importantly, Ooh La La now supports music NFTs minted via dApps (including Lenster and Lenstube) that are built with Lens Protocol!
FYI, Lens Protocol is a decentralized social graph protocol built on Polygon that aims to enable a user-owned, open social graph that any application can plug into; Lenster is a permissionless social media app and Lenstube is a video-sharing platform leveraging Lens’ social graph. We highly recommend you try using the above-mentioned apps for minting your music NFTs!
With decentralized social platforms, musicians can easily:
🌱 grow their fanbase and build a community. (Marketing is easier than ever!)
💽 mint and distribute their music without permission.
👯 connect directly with their fans and other artists, and their relationships live forever on blockchain and are now portable across the whole ecosystem.
🌡 temp-check! Before and after releasing your music you can get direct feedback from your fans.
The thing is, besides Lenster and Lenstube, there are also many other dapps on Lens Protocol like TeaParty and Phaver, and you can leverage each dapp’s incentivization design to provide rewards for your fans who participate in your career growth. Check out their docs and blogs to learn more about their rewarding mechanics!
Plus, your fans can choose between revealing their identity or keeping their anonymity throughout the process, and even if they remain anonymous, you will be able to distinguish them and reward their contribution with their wallet addresses.
We are sincerely happy to announce this collaboration, and we will keep introducing more social features for artists and their fans. Stay tuned! 🍺
😎 Join Ooh La La Community!
Website — https://www.oohlala.xyz
Twitter — https://twitter.com/oohlala_xyz
Discord — discord.gg/PhfPN6YBHF
Email — gm@oohlala.xyz
