Why You Should Eat the Tasty New Oorja Protein Bars

Krish Rathi
Mar 15, 2019 · 10 min read

We Kept You in Mind When We Made the Bars

Oorja Nutrition Bar is a natural protein bar with unprecedented nutrition and taste.

There Has to be a Better Way…

Imagine you are in a supermarket. You are looking at a shelf filled with protein bars. All kinds of them. Are you getting stressed? I know that feeling. Too many choices and questions swirling around:

  • “Hmm…it has everything. But it tastes more disgusting than a pig’s feet.”

If you can relate to the above questions, read on. I think that you will find something of tremendous value.

For people like you and me, it is hard to find a bar that checks all the boxes. This is why:

Top 6 problems with most protein bars

  1. Questionable ingredients: Many protein bars contain ingredients that you do not want in your body. These bars contain ingredients to reduce sugar and boost so-called performance, artificial preservatives to increase shelf life, and concocted bizarre flavors to mask their ugliness. Study after study have shown that these ingredients have been proven to wreak havoc with your body functions. What they don’t want you to know is that you can get great results and high performance without any of these toxins in your body.

Where does this leave you, the consumers? Until now, you had no choice but to buy the B.S. and accept the trade-offs. As consumers, we rationalized: “After all it is a packaged food. How much better can it get?”. Until now.

I believe that it is time we question and challenge the status quo of protein and energy bars. Why are you really compromising? To help the company’s bottom line?

It is time to challenge the status quo of protein bars!

I created Oorja Nutrition to empower you with better alternatives.

What is Oorja Nutrition?

Oorja Nutrition is a specialized nutrition company. We provide protein and other kinds of nutrition bars to our customers. These bars combine delicious taste and “beyond normal” nutrition from honest, high quality, natural ingredients, using research from hundreds of published scientific studies. Our products are driven by benefits to the customer, not cost.

The Answer to the Most Important Question

Wouldn’t it be awesome to eat a bar that has the best nutrients possible for a natural snack, has none of the bad stuff, tastes unbelievably good, and places customer’s benefits above all else? After over 100 recipe iterations and using research from countless published studies, I believe that Oorja bar answers this question with satisfaction.

Oorja’s “Unfair Advantage”

We have several unfair advantages over our competitors. I will share some of the important ones with you. But if I had to summarize in one sentence, well then, behold our biggest secret:

We keep you in mind.

Picture this: No cost cutting on ingredients, research, packaging. Get the best taste possible. Produce in small batches with no artificial preservatives for maximum freshness and maximum nutrient retention. Are you starting to get the picture?

Here are some more important facts to help you differentiate what you get from Oorja:

Oorja has highest combination of protein & fiber compared to top-selling natural bars. GMO free, Gluten free, low sodium.
Oorja has highest combination of protein & fiber compared to top-selling natural bars. GMO free, Gluten free, low sodium.
  • Superlative, not just in words: Among leading natural bars, Oorja gives you the highest combination of protein and fiber, for the lowest amount of Sugar and Net Carbs per gram. A third party QA group has audited and ratified the claim of the highest protein and fiber combination.
  • You absorb more protein than a “20g protein” bar: Oorja uses the highest bio-available sources of protein. This protein stuff is important. Check this out. There are many bars out there with “20g protein”, “30g protein” labels. Is that the amount your body absorbs? The fact is that your body absorbs less than that amount based on bio-availability of the source. But it gets worse. Many of these bars use ingredients with inferior bio-availability. Either to save costs or perhaps they didn’t research enough. Who knows? But the result is that the amount of protein absorbed by your body is even lesser. We created a blend of the highest bio-available sources of protein based on measurements from published studies. This results in highest possible absorption and utilization of protein by your body. Our sources include cold-processed whey protein isolate, grass-fed whey protein concentrate and milk protein isolate.
  • Global food innovation award: Oorja bar’s potency and goodness have received official recognition. Oorja won first place in the nutrition bar category in the prestigious global Bon Appetech food innovation contest. This contest took place in San Francisco in Oct 2015.

I hope that you are beginning to see the compelling case behind Oorja bar.

Best way to eat it?

You can eat Oorja bars any time you like. We recommend not to eat more than one bar per day. We want you to eat home cooked whole foods too! Here are some suggestions:

  1. Eat it 15 to 30 minutes after your workouts.

Oorja customers have offered amazing testimonials and reported great success with their fitness goals including weight loss and muscle building.

When is Oorja bar coming to market?

Update on 7/25/19: Oorja bar is launched! The website is live and ready to take your orders. Currently we are selling our award-winning protein nutrition bar. More flavors and products will be introduced in next few months, including a path breaking ketogenic bar made with 100% natural ingredients, plant based protein bar, and a couple of other surprise categories that will be revealed later.


The protein and energy bar industry is compromised. It is tilted in favor of bar manufacturers. That would have been okay had it not been at the expense of the consumer. Unfortunately, as you can see from this article, that is not the case.

The status quo must be challenged. This requires boldness to do what is right. We have taken steps in this direction by introducing Oorja bar. A bar that has prioritized your benefits over profit margins. Yes, it is non-conventional. I sincerely believe this is the only way to go. I am inspired by Patagonia founder Yvon Chouinard’s remarks: “…making a profit is not the goal, because the Zen master would say profits happen when you do everything else right.”

Our past customers and supporters have joined us in this movement. I am very grateful to them and inspired by their support. I hope you will join me as well. Try an Oorja bar. You are gonna love it.

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First time customer discount: 18% OFF + FREE SHIPPING

If you are interested, check out our website and take advantage of first time customer discount. Save 18% plus Free Shipping on your first order. Use code OORJAWELCOME at the checkout page.

Oorja Nutrition

Oorja Nutrition

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