Opacity — October Update
Focus on growing the acquisition funnel leads to explosive onsite traffic
~30k Share pageviews in October proves adoption of Opacity as a go-to for sharing files privately!
Product traffic in October shows that there is strong interest in our product offering. Usage of our Sharing feature alone increased 100% from September. We had a total of 30,000 share pageviews, phenomenal proof that showcases what our platform is capable of. We will continue to leverage sharing as the highlight of our platform and work towards improving conversion rates for paid plans.
Additionally, we were able to hit 3 of the 4 main goals for October:
- Launched Gift Codes as an integrated payment method during account checkout. We have also now added our 2TB plan to the gift code choices.
- Delivered upload folders with files for easier upload management and convenience.
- Launched Advertising Campaigns on Facebook and Instagram.
Upgrade/Renew Plan is still in progress and should be available in November.
Gift Codes
Gift Codes for all plan sizes are now available on ShopOpacity.com at hugely discounted rates from the USD prices on Opacity.io. Our new site also accepts Bitcoin via Bitpay to make it even easier for new customers to access our platform. And you can still purchase gift codes using the Willard Telegram Bot using OPQ!
Social Media
We have launched our Facebook and Instagram platforms to reach more customers. Follow us now on Facebook and on Instagram and share with friends!
Account Growth
Growth in plans of all sizes gained ~25% overall in October which was higher rate than September, most significantly in Free plans which is to be expected. As mentioned above, we will focus on improving paid conversion rates in the coming weeks and months.
- Total Plans increased from 1011 to 1260
- Free Plans increased from 478 to 710
- 128GB Basic Plans increased from 384 to 386
- 1TB Professional Plans increased from 115 to 125
- 2TB Business Plans increased from 34 to 39
Site Engagement
Engagement metrics continue the trends of September and remain very healthy. Growth in India has outpaced China in October. Sharing has also increased tremendously, see more below.
Active users on-site has exploded to a 100% increase in traffic over September!
India has been added as a target audience and outpaced China in October.
Both China and India represent large population demographics that can explosively increase platform exposure.
We have hosted over 41K users and topped 100k pageviews since site launch on June 5, 2019 and the pace of growth is increasing!
~20% are return visitors which shows strong interest and user retention.
Average Session Duration and Bounce Rate are comparable to industry levels.
> 100K pageviews in 5 months, ~60% driven by our Share page.
There were ~30k Share pageviews in October alone, which proves adoption of Opacity as a go-to for sharing files privately!
Coming in November
We are expecting a few new items to be delivered this month.
- Upgrade/Renew Plan so members can upgrade to a larger account and take full advantage of the desktop sync app and additional storage, as well as extend their subscription past the initial 1 year.
- Partnerships and other important news coming on the horizon!
Keep an eye out in the Opacity Announcements channel and you’ll always be up-to-date!
That wraps up this month!
Opacity contact
- Visit Our Website
- Join us: Opacity Telegram
- Follow us: Opacity Announcement Channel | Twitter | Reddit | YouTube | Facebook | Instagram
- Buy OPQ: Kucoin | Mercatox
About Opacity
Founded in 2018, Opacity Storage is a cloud storage provider dedicated to data privacy and security. Online data breaches continue to be a major consumer risk. Opacity is reducing this risk by removing the need to provide personal payment data and by decentralizing files stored online. For more information, visit opacity.io.
