Opacity — September Update
Continuing focus on growth and user traction
tl;dr: Overall, site traffic and platform use continues to rise. We will be launching new advertising campaigns in the coming weeks to maintain healthy pace of growth.
Accounts
Growth in plans of all sizes continues to rise, gaining ~20% overall in September.
- Total Plans increased from 859 to 1011
- Free Plans increased from 350 to 478
- 128GB Basic Plans increased from 377 to 384
- 1TB Professional Plans increased from 105 to 115
- 2TB Business Plans increased from 27 to 34
Site Engagement
Engagement metrics remain very healthy with growth in the China market and increased use of our sharing capabilities.
Active users on-site has steadily increased:
Many people are visiting Opacity from China. We believe the Chinese people can benefit greatly from our privacy services. Both China and India represent large population demographics that can explosively increase platform exposure.
We have hosted over 22K users since site launch on June 5, 2019. The pace has remained steady and increasing. ~20% are return visitors which shows strong interest and user retention. Average duration and Bounce Rate are both comparable to industry levels.
~62K pageviews in 4 months, ~50% driven by our Share page. We believe this will become a strong catalyst for a viral marketing platform that we can leverage to enable more exposure for Opacity’s private sharing capability. There were ~20k Share pageviews in September alone, which shows increased adoption of Opacity as a go-to for sharing files privately.
Coming in October
We are expecting a few key features to be delivered this month.
- Gift Cards integrated as a payment method. This is an important revenue stream as we sell gift cards through standard retail channels, similar to other storage providers.
- Upgrade/Renew Plan so members can upgrade to a larger account and take full advantage of the desktop sync app and additional storage, as well as extend their subscription past the initial 1 year.
- Upload folders with files for easier upload management and convenience.
- Launch Advertising Campaigns in order to continue to increase site traffic, plan sign-ups, and continue focus on user traction.
Keep an eye out in the Opacity Announcements channel and you’ll always be up-to-date!
That wraps up this month!
Opacity contact
- Our Website
- Join us: Opacity Telegram
- Follow us: Opacity Announcement Channel | Twitter | Reddit | YouTube
- Buy OPQ: Kucoin | Mercatox
About Opacity
Founded in 2018, Opacity Storage is a cloud storage provider dedicated to data privacy and security. Online data breaches continue to be a major consumer risk. Opacity is reducing this risk by removing the need to provide personal payment data and by decentralizing files stored online. For more information, visit opacity.io and follow @Opacity_Storage on Twitter.