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OPEN LETTERS
An Open Letter to Clients Who Hire Freelance Copywriters Based on Lowest Rates
I mean, why pay respectable rates for something that anyone with a keyboard can do anyway, right?
BREAKING (via Nutty News): ANYONE can become a freelance copywriter. All you need is a keyboard!
That’s why there are thousands and thousands of us all over the world, and more getting into it every day, often thanks to copywriting ‘gurus’ who flog courses promising enterprising hopefuls that they too can become successful copywriters “with no prior experience necessary!”
Yep, it’s that easy.
Folks who need to outsource copy jobs are so lucky, they have so many freelance copywriters to choose from, and many of the less experienced writers will happily accept jobs for $20 (or less) per hour. Such a bargain!
Some marketers or agencies who outsource copy jobs, however, demand that the copywriters they hire have experience in certain niches, or experience in general. But they too are often budget-conscious, so if experienced copywriters charge “too much”, they’ll still do their best to find the ‘cheapest’ experienced copywriter possible.
