Midsommar Today

Change is normal and termination from your job can feel like a bereavement, but it is not a horror movie.

Ian Beckett MSc
Open Microphone
Published in
2 min readJun 21, 2024

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View from Sukaiba Restaurant Copenhagen © Ian Beckett

I have just returned from the annual gathering of TMForum, a global alliance of 800+ telco and tech companies, in Copenhagen. This year, it finished just before the midsummer festival in Scandinavia.

In Ari Aster’s horror movie Midsommar, the midsummer festival in the remote Swedish community of Hälsingland is celebrated with ritual human sacrifice — some victims willing and some less so.

I could not help but see the parallels between an industry that has thrived on technology to transform its customers’ lives and is now facing accelerating commoditisation challenges, as have other service and product industries in recent years.

How you respond to change can appear to be a sacrifice if your role is selected for elimination. The pervasive deployment of AI tools impacts professionals and managers, who can be more productive when using these tools.

This has eliminated and will eliminate the majority of employees’ roles.

Companies that wish to prepare their employees for this new era can do so by training them for their next job, upskilling them, and giving them agency over their careers. Otherwise, feelings of loss and…

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Ian Beckett MSc
Open Microphone

Ian is a digital transformation expert who has saved companies $300m by integrating technologies and diverse global teams effectively— he is a CEO and poet