How to Remove Noise and Focus on What Matters as a Product Manager
In the current age, it’s so easy to think that you’re doing worthwhile work, when instead you’re working on distractions.
As a Product Manager, if you’re not careful, these distractions will lead your decision making astray.
Firstly, let’s look at a few distractions that you can face as a Product Manager.
1. The Wrong KPIs.
If you’re measuring the wrong things, this is one of the biggest distractions that you can encounter. You can think that you’re on the right track, but you may very well be on the wrong train.
2. The Vocal Minority (potentially)
As noted, this is a potential distraction. It’s easy to get distracted by the customers who are the loudest, and are constantly asking for changes or features that no one else is asking for. It is, however, very easy to think that the vocal minority can be amplifying what the rest of your customers are thinking. This is a possibility, but you have to dig in and find out if that is the case.
There may even be cases where the vocal minority are not your main customer…
