Memos from The Open Road

A new Medium publication of student memos from a course at Stanford’s Graduate School of Business.

I teach a course at Stanford’s Graduate School of Business titled The Open Road: Innovation in Cars, Driving, and Mobility. Most of the students are MBA and MSx candidates at the GSB. Others are from the Engineering and Law Schools. We just completed year three of this course and had 55 students.

Each student in The Open Road researches a topic related to innovations in ground mobility. The student interviews experts and writes a short (~1500 words) memo for their classmates. The homework each week is to read your peers’ memos, and then we discuss them in class.

The topics fall into seven buckets:

1. technologies
2. business models
3. economics
4. people
5. companies
6. geographies
7. policies.

This publication is simply a collection of memos from those students who chose to publish them. Please direct any feedback to the memo’s author.

Photo credit: Curtis Simmons, taken 24 August 2013 north of Albuquerque. (CC BY-NC 2.0)