A year in Open Strategy newsletter
The 54 most clicked articles from our newsletter
“Of all human achievements, sending 54 emails in a year is probably one of the greatest. The Life of Pablo aside.” K.W.
Last Sunday, we sent the Open Strategy newsletter for the 54th time. This marked a full year (plus a couple of weeks) of publishing the most interesting strategy reads every Sunday evening. In the past twelve months, we’ve read more than a thousand articles and posts in order to handpick around 270 to share in the newsletter.
We’re very proud to see more people interested in this side project of ours. We now have more than 2,800 subscribers (which we think is probably more than Tidal had up until a week ago) receiving our newsletter and enjoying the links we share and the much-loved intros our talented copywriter is writing.
And while the next issue is already on its way, we thought now would be a good time to do a quick recap and publish the articles that proved to be the most popular among our dear subscribers. Exactly one per week.
So, without further ado, here are the 54 most read articles in the first year of the Open Strategy newsletter.
- A teenager’s view on social media by Andrew Watts
- Your digital strategy shouldn’t be about attention by Umair Haque
- Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t) in Harvard Business Review
- How consumer habits are subject to the law of unintended consequences by Rory Sutherland
- Tension: the secret sauce of brand building by Jenn Maer
- Integrative ideas and social brands by Faris Yakob
- The art of more: a strategist’s manifesto by Nick Kendall
- Marketing needs to become more unprofessional by Craig Mawdsley
- Strategy, clarified by Thomas Waegemans
- Strategy, in reverse by Matthew Daniels
- On the necessity of briefs, client briefs and creative briefs by Martin Weigel
- 21st century strategy, or the art of travelling without a map by Agathe Guerrier
- Six models of advertising by Paul Feldwick
- Good strategists aren’t thinkers, they’re executioners by Roberto Estreitinho
- You don’t need a digital strategy, you need a digitally transformed company by Tom Goodwin
- The fallacy of our time by Giles Hedger
- Your next one-on-one interview by Thomas Waegemans
- Marketing crack: kicking the habit by Martin Weigel
- A podcast syllabus for planners & strategists by Rachel Mercer
- Great advertising becomes part of the product by Andrew Hovell
- A palette of plans in The Economist
- Low interest categories by Les Binet & Sarah Carter
- A better way to map brand strategy in Harvard Business Review
- 21st century strategy by Clay Parker Jones
- A spreadsheet way of knowledge by Steven Levy
- Strategy — what the @*%! is it anyway? by James Caig
- An atlas of strategy traps by Boston Consulting Group
- Your agency hates you and you don’t even know it by Lesya Lysyj
- Brand building in the age of invisible technology by Patricia McDonald
- You can’t fix services with engagement by Russell Davies
- Strategy, not technology, drives digital transformation in MIT Sloan Management Review
- The three tools Netflix used to build its first-class brand on FirstRound Review
- Infrastructure for modern brands by Adrian Ho
- How not to train junior planners by Andrew Hovell
- The Unfair Truth About How Creative People Really Succeed by Jeff Goins
- What is happening to strategy? by Stefan Erschwendner
- A new advertising scale: understand, feel, experience by Nigel Hollis
- Digital advertising. Where did it all go wrong? by Eaon Pritchard
- The building of Empires by Martin Weigel
- In praise of dinosaur planning by Richard Huntington
- Use your words — The Value of talking about your work by Camilla Grey
- What you need to know to be culturally literate in 2016 in Wired.com
- How to write like a human by Claire Dawson
- Six years of agency staff meetings analyzed in hindsight by Phil Adams
- When did planners start calling themselves strategists? by Heather LeFevre
- Humanizing the brand in a digital age by James Caig
- Youtube and the evolution of planning by Tracey Follows
- Rethinking planning for the connected age by Jaime Klein Daley
- The year ahead for advertising agencies by Nils Leonard
- Point of View: Keep it small and simple by Gareth Kay
- The Axes of Attention by Faris Yakob
- Companies with a purpose beyond profit tend to make more money in Financial Times
- 60 teenagers reveal what they think is cool — and what isn’t — in 2016 in Business Insider
- What the research tells us about team innovation and creativity in Harvard Business Review.
If you want more, you can find the past issues of our newsletter by clicking here.
If you’re not subscribed and you now want to, you can subscribe here.