BreakingBread ft. David Meiselman CMO ezCater — The Future of Catering

Nick Belsito
May 29 · 2 min read

OpenCity’s CEO, Nick Belsito “Breaks Bread” with ezCater’s CMO, David Meiselman, as they discuss ezCater’s incredible growth over the past 11 years, achieving “Unicorn” status, and what it takes to help their restaurant partners grow. Today, ezCater is the world’s largest marketplace for catering, helping over 60,000 restaurant partners around the United States and Europe grow their catering business.

David explained restaurants need to recognize that catering is different from their regular business activities; catering has different buyer persona, different needs, and different methods of production. The check size on catering delivery is often 10x the size as what consumer delivery is. Catering is more profitable for restaurants because they are spreading out the labor costs across a much larger check size.

According to Technomic, catering is growing 50% faster than the restaurant industry as a whole. Catering is not only profitable, it is also growing very quickly. For restaurants that ezCater works with, catering has become a growth engine for their business. We can’t wait to see what the future holds for ezCater!

For more info visit OpenCity.co

About David David has spent 25 years building awareness and driving demand for innovative technology products. Most recently, he was VP of Digital Marketing and Demand Generation at Actifio, during a period of tremendous growth for the company. He has built award-winning marketing teams at four technology companies. At The Hanover, he developed web and social media strategies for the $5 billion insurance company. At Transparent Language, David built an online community of over 4 million language learners. David is a frequent participant in Boston-area marketing events and has lectured on web and social strategies at Clark University and Intelligent.ly. David has a BA and an MA from Johns Hopkins University.

About ezCater ezCater was founded in August 2007 in Boston, Massachusetts, and is the world’s largest marketplace for corporate catering.

We make it easy to order food online for your office. From routine office lunches to offsite client meetings, from 5 to 2,000 people, we have a solution for you. ezCater connects businesspeople with over 60,000 reliable local caterers and restaurants across the U.S. And we’re not just a great website. We have a team of 5-star customer support professionals who are ready to help. Call us and a real Catering Ninja will answer. No “Press 1” nonsense.

ezCater began with a handful of restaurant and catering partners in Boston. As our service matured, we expanded across New England and the Southeast. Today, ezCater offers a curated list of the best business caterers for 22,743 cities and towns across the U.S.

In 2018, ezCater acquired GoCater, the Paris-headquartered corporate catering platform. The acquisition marked ezCater’s first steps towards international expansion.

OpenCity

Insights from hospitality and technology leaders

Nick Belsito

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OpenCity

OpenCity

Insights from hospitality and technology leaders