The New-Fashioned Way

How we developed and launched Opendoor’s latest creative campaign

Overview

In partnership with the Opendoor Marketing Team and Conscious Minds Studios, the Brand Design Team helped launch our first national creative campaign, reaching people across the country and empowering them with the most seamless way to sell their homes and move.

Approach

The campaign posed a simple question: imagine if the first-ever way we did things never changed, that would be ridiculous, right? That’s the way the home selling process has been for ages and it is time for a change. It’s time to sell your home the new-fashioned way with Opendoor.

We approached the creative with the goal of driving new home sales and building affinity for the Opendoor brand. To do this, we launched two separate video spots:

• The first focuses on the key brand message–selling your home the new-fashioned way. We show different scenarios of people who are stuck in the past, from sending texts via carrier pigeons to using a horse and buggy to get to soccer practice.
• The second spot gives more time to the Opendoor product experience and showcases a family requesting an Opendoor offer.

These two spots run simultaneously and are meant to complement each other. The first drives brand affinity while the second hits the call-to-action home.

What’s next?

From TV and digital video to radio and billboard ads, we shared this message across multiple channels. It took the cross-functional efforts of the Brand Design Team, Brand Marketing, Paid Marketing, and more to launch this exciting work. Early performance signals are strong and this has laid the foundation for more branded creative campaigns in the future. Thank you to everyone involved.

Keep an eye out for our next iteration of this campaign launching in the fall and in the meantime…

Don’t get stuck in the past. Sell to Opendoor, the new-fashioned way to sell your home.