Opendoor Goes Public: Designing for Times Square
2020 was a year to remember. And despite all the hardships, there were some things worth celebrating. From new puppy parents to those who discovered their love of making bread, people found ways to look forward to the future. Opendoor made a big announcement that moved the company forward…
We went public
To celebrate and launch this milestone, Opendoor’s Brand Design Team created a campaign that recognized employees and customers as well as announced Opendoor to the world–live in Times Square. With a 10 week timeline, over 80 original assets needed, and a team of four, we hit the ground running. Our goal?
Introduce Opendoor as a publicly-traded company and take a moment to celebrate and recognize the people who helped get us there.
Start with the message
Equipped with the campaign goal, we started by defining a messaging strategy. Our copywriter, Slater, explored punchy lines and scripts that could kick off the ideation process.
After we chose our selects, the next step was to explore visuals.
Marry content and design
Designers Nicolas Solerieu and Jenny Pan picked up their cursors and began exploring visual concepts to meet our goals and support the copy.
We landed on the following six areas of messaging:
Stitch the puzzle together
After honing in on complementary visual concepts, the team mapped out which concepts fit each of the 40+ boards in Times Square.
Bring it to life
Working closely with our Motion Designer, Matt, the team iterated on how to move from Figma flow to real-time video. We compiled each of the messages into a singular story.
