Redesigning Real Estate

How Opendoor is designing a better way to buy and sell homes

Paul Clayton Smith
Oct 3, 2018 · 10 min read

The problem with real estate

Inconvenient at best

More than a transaction

Some of our customers

The Opendoor mission

The role of the design team

Opendoor’s better way to buy and sell homes

The seller experience

The buyer experience

The agent experience

The internal tools that make Opendoor run

Logistical tools

Field tools

Financial tools

Opendoor’s trusted brand

Marketing and advertising

Environmental signage

Brand principles and standards

Opendoor’s design team

Opendoor Design

We're reinventing the experience of buying and selling…

Opendoor Design

We're reinventing the experience of buying and selling homes to put customers at the center of their move. Join our team of designers, researchers, and writers at opendoor.com/careers.

Paul Clayton Smith

Written by

Head of Design @Opendoor

Opendoor Design

We're reinventing the experience of buying and selling homes to put customers at the center of their move. Join our team of designers, researchers, and writers at opendoor.com/careers.