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6 Pillars of Personal Branding

  1. Legitimacy
  2. Currency
  3. Documenting Work
  4. Interactive References
  5. Hooked into Communities
  6. Know What Google Knows

Social Media might be a buzzword, but one thing it is not is a get rich quick scheme. Those trying to use it as such are quickly dropped, unfollowed, and unfriended. So what




With the Failure of Facebook to provide a truly open social platform, what’s next for your community online? Let’s explore Facebook’s failures, the alternatives, and the path forward to OpenSocial.

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John McElhenney

John McElhenney

John McElhenney is an author, life coach, and musician who lives in Austin, Texas. He’s best known for his single dad blog, The Whole Parent. (

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