OpenSocial
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OpenSocial

The Digital Media Strategist is Dead

I have been looking to join a corporate marketing department again. (All things economic point to stability over feast and famine.) And in that process I’ve been hearing a lot of comments like this, “Your resume looks like you’re primarily into social media.” Um, yeah. It’s what I write about, but we all know it’s only about 10% of the marketing mix. But when did SOCIAL become a bad word?

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John McElhenney

John McElhenney

John McElhenney is an author, life coach, and musician who lives in Austin, Texas. He’s best known for his single dad blog, The Whole Parent. (wholeparent.org)