Opera Campi at Rural 2017
Opera Campi never had a real launch date. We have a long term mission, and since we recovered a work stopped in the past, it’s logic to not have a launch date. Actually we presented our first products, for the first time, at Rural Festival.
Rural Festival is a new kind of event organized by italian’s food company Rosa dell’Angelo two weekends per year, both in September, the first in Rivalta, and the second in Gaiole in Chianti. Two beautiful places among the italian hills of two different areas: the Appenninos in the heart of Emilia Romagna and Chianti in the heart of Tuscany.
The Rural Festival is a modern farmers market, which facilitates the small local farmers to present unique food products, which are part of the biodiversity varieties. We joined Rural as expositor because Opera Campi is a strong supporter of the Free Range lifestyle, a way of living we have forgotten, and which we want to recover through the materials, the freedom and the simple life of the past.
Rural perfectly represents an event where Opera Campi can express and divulge the Free Range lifestyle.
During this festival, our products were literally sold out. In partcular, the Hemp Jacket was a real success among italians and foreign people. The details, the unique material, the history and study behind it were the reasons of interest for this product.