Nvidia Has Passed Apple, So What Will Tim Cook Do Tomorrow?
So much happened in the tech world last week that I briefly discuss ten news items that stood out to me the most.
1. Nvidia worth more than Apple
The day we all knew was coming, happened to be on Wednesday: Nvidia passed Apple in market cap and became the world’s most valuable company after Microsoft. There are legitimate reasons why Apple’s sales are stagnant, with limited access to the Chinese market in particular preventing Apple from realizing its full market potential.
But there is more behind Nvidia’s impressive run. Because while Nvidia had been investing heavily in the development of AI technology for over a decade, with all the risks of such a relatively one-sided strategy, Apple waited no less than nine years since the iPad in 2010 and the Apple Watch in 2015, until 2024, before introducing a new category of products with the Apple Vision Pro.
Meanwhile, Apple did buy back hundreds of billions of its own shares.Investors were happy about it, but buying back its own shares remains a weakness. Apple could have bought all sorts of useful companies, but Beats. the maker of flashy headphones, was the largest acquisition in Apple history ten(!) years ago at a cost of three billion dollars. That seems like a lot, but put it in perspective: Apple makes that amount in net profit every two weeks.
Apple could have purchased content (like Disney, and then divested the channels like ESPN), content aggregators (Netflix, Spotify), a completely new product category (Tesla) or valuable sports rights (World Cup, NFL, Olympics, Premier League). But none of that. No, to satisfy shareholders Apple kept doing huge stock buybacks.
Beats only fun for Dr. Dre
Meanwhile, it hobbled along behind Spotify with Apple Music, and those ostentatious headphones from Beats by Dr. Dre pleased mostly Mr. Dre himself — and according to rumors, he’s not even a real doctor. More than half of Apple’s profits come from products, particularly the iPhone, that are more than a decade old and under pressure from cheaper competitors.
Apple, at its core, sells too few products to still grow sales independently, although it still managed to increase its profit margin by cleverly optimizing its sourcing, like replacing Intel as a chip supplier with Apple’s own top-quality Silicon chips.
Nasdaq Composite beat Apple
Investors are punishing mediocre growth due to Apple’s lack of innovation and are sprinting toward Nvidia. NVDA shares are up more than 150% in 2024 (AAPL: 6%), 214% in the past year (AAPL: 9%) and over 3,200% in the past five years (AAPL: 314%).
By comparison, during those same periods, the Nasdaq rose 14%, 29% and 126%, respectively. It was unimaginable a few years ago: the Nasdaq Composite rose more than three times as much as Apple last year .
For those looking for more background on Nvidia’s growth, I previously wrote this piece. Why the Apple Vision Pro is technically fabulous but from a business perspective merely a drop in the bucket for Apple, is described here.
TikTok bypasses U.S. export restriction
Nvidia is so unique and crucial that all other major tech companies are clutching their hats to be allowed to buy chips from it. From Microsoft to Google, Meta and Amazon: without Nvidia hardware, they can’t develop AI applications, especially processor-guzzling Large Language Models (LLMs) like ChatGPT, Google Gemini or applications on Amazon Bedrock.
ByteDance, the parent company of TikTok, also needs Nvidia to develop AI and has cheekily circumvented U.S. export restrictions: it rents cloud capacity from U.S. cloud services, including those of Oracle. Officially, none of these developments seep into China, but for those who believe that, I also have a nice used car for sale from a half-blind widow, barely used.
2. Tim Cook’s AI moment
Tomorrow morning, 10 a.m. California time, Tim Cook will take the stage at Apple Park in Cupertino at a pivotal moment in his career. Cook has been through a lot in his more than 12 years at the helm of Apple, but never this. He must convince the world that Apple has an AI strategy.
It has already been leaked that Apple will not launch a single AI app, but will apply AI across the breadth of its product spectrum. With one crucial difference here, compared to Microsoft: everything at Apple is opt-in, so users have the choice to turn AI applications on or off.
In contrast to the fiasco at Microsoft this week, which, with the feature Recallunsolicited searched through a user’s activities, including files, photos, emails and browsing history and taking screenshots of the user’s computer every few seconds to search through as well. Well that’s not creepy at all.
3. Elon Musk sent Tesla’s Nvidia chips to X and xAI
“Elon prioritizing X H100 GPU cluster deployment at X versus Tesla by redirecting 12k of shipped H100 GPUs originally slated for Tesla to X instead,” an Nvidia memo from December said. “In exchange, original X orders of 12k H100 slated for Jan and June to be redirected to Tesla.” according to a leaked Nvidia memo from December.
By directing Nvidia to prioritize X (also known as Xitter, because formerly Twitter) over Tesla, Musk ensured that the automaker would receive more than five hundred million dollars worth of Nvidia GPUs months later. This likely caused additional delays in setting up the supercomputers Tesla says it needs to develop autonomous vehicles and robots.
A more recent email from Nvidia, from late April, said that Musk’s comment at Tesla’s first quarterly meeting “conflicts with bookings” and that his April post on X about ten billion dollars in AI spending also “conflicts with bookings and FY 2025 forecasts.”
There is growing criticism of Musk’s many hats, who, after all, is also CEO of aerospace company SpaceX, founder of brain-computer interface startup Neuralink and tunneling company The Boring Co. He additionally owns X, which he acquired in late 2022 for forty-four billion dollars, and AI startup xAI. Now Musk is even in danger of losing a fine bonus of fifty-six billion dollars.
The nice thing about Musk is that he often responds to critical reports on X, including now. His response is that Tesla had no capacity to do anything with those much-needed Nvidia H100 chips and they would have been stored in a warehouse. Hence the change of receiving address for this multi-million dollar order. Musk also says Tesla will install fifty thousand H100s at the Tesla Giga Factory in Texas to develop fully self-driving cars (FSD).
Nvidia Blackwell: no discounts
Just a quick calculation: an H100 reportedly goes out of the store for at least thirty thousand dollars, so Tesla alone buys one and a half billion dollars worth of goodies from Nvidia. Then consider that the new Nvidia chip, the Blackwell, has a higher base price and is quickly heading toward seventy thousand dollars, and it is clear that it is a matter of months, not years, before Nvidia also overtakes Microsoft in market cap and becomes the world’s most valuable company.
4. Wall Street Journal’s Walt Mossberg on Jobs, Gates and Bezos
No one had a better network than Walt Mossberg, the legendary tech journalist who built deep relationships with the founders of the world’s biggest technology companies, including Steve Jobs, Bill Gates and Jeff Bezos.
In this podcast, the now-retired Mossberg talks about how Steve Jobs dealt with moments like Tim Cook is experiencing tomorrow, what Jobs focused on (everything was about the consumer) and how much Jobs cared about the stock market (not much, at least that’s how Jobs made it look).
5. Majority of companies halt acquisitions because of ESG concerns
Sustainability considerations are becoming increasingly central to the M&A process, with more than seventy percent of M&A leaders saying they have abandoned potential acquisitions because of ESG concerns. An overwhelming majority say they are willing to pay more for targets with strong ESG characteristics, according to a new survey by professional services firm Deloitte.
The question is how Environment, Social and Governance is measured. Unlike traditional accounting, there are hardly any measurable criteria for ESG. Therefore, I hereby tell you: this newsletter is hugely social and is written by an almost elderly man with a dark complexion. A newsletter cannot be much more ESG.
6. OpenAI CEO Altman’s weekly scandal
Sam Alman’s opaque personal investment empire makes him rich and raises questions about conflicts of interest. For although Altman has no shares in OpenAI and earns only a modest income there, bless his heart, meanwhile he appears to be awarding all kinds of companies in which he is a private shareholder good deals with OpenAI. Especially good for his own investment portfolio.
7. OpenAI with another weekly scandal
“I’m scared. I’d be crazy not to be.” So says a former OpenAI employee to Vox about the open letter from a group of AI experts from OpenAI , Google DeepMind and Anthropic warning against the potentially humanity-threatening consequences of large-scale AI use.
Vox rightly states, “It can be tempting to see the new proposal as just another open letter from “doomsayers” who want a break from AI because they fear it will get out of control and wipe out all of humanity. That’s not all this is. The signatories share the concerns of both the “AI ethics” camp, which is more concerned about current AI harms such as racial prejudice and disinformation, and the “AI security” camp, which is more concerned about AI as a future existential threat. These camps are sometimes played off against each other. The goal of the new proposal is to change the incentives of leading AI companies by making their operations more transparent to outsiders — and that would benefit everyone.”
At the same time, we should be aware that a large group of AI experts believe that the current generation of LLMs will not lead at all to the dreaded introduction of “Artificial General Intelligence”(AGI), the AI form that will be able to perform all human functions better than us and could replace us. Investor Benedict Evans wrote an excellent piece on this last month.
8. The AI elections instead of the U.S. elections?
Until AGI makes us humans obsolete, we had better worry about how AI affects democracy. Regulators can’t decide whose problem it is. A federal power struggle in the U.S. and inaction by the U.S. Congress could leave voters largely unprotected prior to the 2024 election.
The chairman of the Federal Communications Commission (FCC) last month announced a plan to require politicians to disclose AI use in TV and radio ads. But the proposal is receiving unexpected opposition from a top Federal Election Commission (FEC) official, who is himself considering new rules on AI use by campaigns. But when?
The dispute — along with inaction at the FEC and Congress — would leave voters unprotected from those using AI to mislead the public or hide their political messages during the final phase of the campaign for the U.S. presidency.
9. BBC: audio deepfakes are worse than video deepfakes
The BBC believes that audio deepfakes are worse than video deepfakes because they are harder to spot and few people realize they are listening to a bot. This article did lead X to delete a number of accounts on which fake messages were shared.
10. GameStop shares fall despite Roaring Kitty
It remains highly recommended: the movie Dumb Money about how YouTuber and Reddit user Keith Gill, better known as Roaring Kitty, propelled GameStop stock up and turned a few billionaires back into millionaires.
After disappearing from the face of the earth for a few years, Gill made his comeback on YouTube this week to over two million viewers. For GameStop stock, Gill’s return was to no avail, but it is still extraordinary to see a grown man in sunglasses and a sling tell of his love for a dying retail chain while making hundreds of millions in the process.
In conclusion: in nineteen seconds to world fame
27-year-old Megan Boni asked on TikTok for remixes of her nineteen-second video that said, “I’m looking for a man in finance. Trust fund. 6' 5” ((1m96). Blue eyes. Finance. Trust fund.”
Forty million views and a remix with David Guetta layer, she was offered a record deal by Universal and is invited to perform in Ibiza. The impact of going viral on TikTok is unprecedented.
See you next week!
References
[1] Nvidia Has Passed Apple, So What Will Tim Cook Do Tomorrow?
