Analytics for Small and Medium Sized Firms

by Michael Watson

A lot of press around analytics is focused on large and exciting projects. But, analytics can be applied to firms of any size.

Northwestern’s Kellogg School of Management’s recent magazine published an article entitled “Think you’re too small for big data?”. The gist is that few businesses are too small to benefit from data-driven methods.

At Opex Analytics, we provide a variety of advanced solutions for small and medium sized businesses. For example, in the area of transportation analytics, you can do quite a lot with relatively simple tools. In addition, map portals can be easily deployed. They are hosted in the cloud and are ready for mobile devices. You can gain a lot of new insight into your business by combining your current data on a map. And, since the application is mobile-ready, you can deploy to your people in the field.

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