Benefits of Map Portals for Your Analytics Projects

by Michael Watson

Earlier this week, I wrote an article for Supply Chain Digest about enhancing your network design capabilities with a map portal:

“Since the mapping in a network design projects leads to so much value, you should considering providing this type of visualization on an on-going basis. You can get a lot more value if your organization routinely viewed the business with a map and had the ability to interact with the data and ask questions. This can be a much more powerful than just writing queries from your data warehouse to get a table of information.”

In addition to using a map portal to understand your supply chain, you can also use a map to better understand your entire business. You can use it to help drive sales, enter new markets, and understand competition. It can be a great analytics platform.

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