Business and entertainment
“Combine business with pleasure”! Bingo! That is the Winning couple ever! Working is absolutely vital, but making it enjoyable as well as useful is even better! Business and entertainment is the new concept which is thousand times working for many people in the new life context. Thus, our contemporary life is mostly driven by productivity, competitiveness, and competition. As for result: too much pressure, fatigue, lack of energy some time depression. In fact, the entertainment business is booming with no doubt because of the advent of social media and video sharing as shown on the Top 10 Highest Paid You-tubers video. Social media and video sharing sites have certainly stimulated the inner performers in millions of people all over the planet. In fact, some individuals are making lot of money by being YouTube partners.
What’s exactly YouTube partners?
“YouTube Partners are YouTube members who have monetized videos with a large number of viewers.” YouTube has incorporated an application to its system which allows individuals to win prizes for the numbers of viewers they have. For example, once someone has “15,000 cumulative watch hours for your channel over the last 90 days” he can apply for YouTube partnership program. That not only gives you access to revenue-sharing, but also tools to increase your viewership. Let see this phenomenon throughout two highest paid You-tubers
Case studies: Shay Carl and PiewDiPie
ShayCarl and PiewDiPie are the most two highest paid You-tubers. Those people are making lot of money by doing what they just love.
Case N01: ShayCcarl
According to this Video Shaycarl is the number one Youtubers by selling his business for $500 million. In 2009, Butler’s “SHAYTARDS” channel won “Best YouTube Channel or Personality” at Mashable’s 3rd annual Open Web Awards. Also Butler has two YouTube channels. His “shaycarl”[5] and “SHAYTARDS”[6] channels have over one million and four million subscribers, respectively. ShayCarl is creating his own video with his family members and that is strongly working for them as confirmed by Micheal Humphrey by : “Butler, best known as ShayCarl, has created a series of reality shows that could draw comparisons to a cleaned-up Osbournes, adds a dash of “Tool Time” sensibility and finishes with a question that sparks many classic American family sitcoms: How did HE get HER to marry HIM?
Case N02: PiewDiPie
PewDiPie is the N02 among the 10 most popular highest Youtubers paid. He is making around $8-$12 million with his 34,871,921 subscribers and 8,042,131,321 views on YouTube. “The 25-year-old Swede is the top-earning YouTube star on the planet, pulling in $12 million pretax over the past year, all for providing expletive-heavy commentary as he plays videogames.” (Forbes, 2015). PewDiPie has lot of fan and followers he refers as the “Bro Army”. On his Channel, that Youtuber celebrity’s main focus in his videos is commentary and reactions to various games as he plays through them as well as his video content has been described by various outlets as goofy, energetic, and obnoxious and filled with profanity.
In conclusion, “Business and entertainment” is becoming the funniest way to make money. Also it is less stressful since people just use to post what they like doing in their life. On the other side, by laughing and making people laugh those micro-celebrities are contributing to decrease some illnesses due to the loneleness or society isolation. It’s an excellent way to get involved in the community as well as make money.
Bibliography
How to Become a YouTube Partner. http://www.wikihow.com/Become-a-YouTube-Partner
Forbes/Media & Entertainment (2016). The World’s Highest-Paid YouTube Stars 2015. http://www.forbes.com/sites/maddieberg/2015/10/14/the-worlds-highest-paid-youtube-stars-2015/#63a70020542c
Hamphrey,M.(2015).“ShayCarl’sEpicJourneyToYouTubeStardom”.Forbes/tech http://www.forbes.com/sites/michaelhumphrey/2011/05/31/shaycarls-epic-journey-to-youtube-stardom/#671e77ce62aa
