The Advantages of Investing in ICO and the Competitive Edge offered by OPP Open WiFi — Part 2

Without question, ICO’s are revolutionising the world we live in today. The ICO market place is an ever-growing display of new and innovative start-ups that are coming up with new ideas and systems every day.

Last week we touched upon 4 basic things to look for when considering an ICO to invest in. In this article we will be looking at the next 4 things to check out.

1. Why Blockchain?

Blockchain technology lies at the foundation of every serious ICO. It is the engine which powers de-centralisation and peer to peer activity. It is the innovation which allows free and transparent interaction because of one simple thing — TRUST. It eliminates the need for trust to exist between 2 parties that don’t know each other.

Smart contracts (self executing contracts) are the tools used by businesses that employ Blockchain. Businesses use Blockchain and smart contracts where these 5 criteria apply:

1. There is a presence of a business network, assets and transactions
2. There are multiple participants to verify transactions
3. There is a need to know who has done what and when
4. Transactions must be irrefutable and trusted
5. A single view of truth is required across the network

When considering an ICO ask yourself “does this business need Blockchain?” If you cannot see a real use for Blockchain, then chances are that the business plan has not been well thought through.

Why do OPP Open WiFi need Blockchain and Smart Contracts?

For OPP Open WiFi to operate on a daily basis for years into the future, it undertakes to pay each Hotspot Host on a daily basis for contributing their unused data (bandwidth) to the global network of WiFi Hotspots for a minimum of one hour per day. OPP’s smart contract also pays each stakeholder on a daily basis for viewing a pre-agreed number of messages from advertisers.

In short — OPP will be servicing 25 million people with daily payments to reward daily activity. That means we will be making more than 25 million contracted transactions each day. Every transaction involves the movement of assets across a business network, every transaction involves a defined specific activity and every transaction must have total transparency and trust. This is a perfect match for Blockchain.

Primary contract — Hotspot Hosts — sharing bandwidth

When a Hotspot Host activates the mobile app for one hour per day OPP will pay a daily fee. The most efficient and transparent way to manage this is with a smart contract. OPP provision the reward, once the activity is completed the smart contract is fulfilled, and the reward is released to the Host.

Secondary contract with Hosts — viewing advertising.

Hotspot Hosts are also rewarded for viewing push messages from advertisers. The Hosts elect how many and what type of message they would like to view.

The advertiser is therefore aware of who will view his messages, when, and how frequently.

The advertiser will pay OPP for this service.

This is a smart contract with 3 players, OPP provisions reward for the Host watching the message, the advertiser provisions reward for OPP providing the service, when the message has been seen the smart contract completes and rewards are distributed.

ICO — Smart contracts for investors.

Every investor in OPP Open WiFi ICO will have their transaction carried out with a smart contract. The smart contract defines how much the investor pays, how it is paid, the number of tokens bought and when the tokens are released etc.

Each of these scenarios displays the 5 classic criteria, listed above, that need to exist in order for Blockchain to provide optimal transactional processing.

Why Tokenize the business model?

The next logical question is why use tokens at all? What do they do?

The key benefit that tokenization brings to a business is the ability to use that token to raise funds via ICO.

However, in order for that business to thrive the token really needs to have a use, a purpose. It needs to perform a function that is critical to the day to day running of the business.

If the business is only using tokenization as a means to raise funds via ICO then it is very likely that there will be no future demand for that token. No future demand = no value!!

What function does the token perform for OPP Open WiFi?

Tokenization allows OPP Open WiFi to take its idea to market, to allow the public to evaluate it and invest. ICO’s are the future of crowd funding for business.

OPP Open WiFi has made 3.4% of the total coin reserve available for ICO investors. 94.6% of the tokens will be used by OPP to reward the Hotspot Hosts power their eco –system and run the business on a daily basis for years to come..

With a value of $0.40, tokens are used to pay Hostspot Hosts on a daily basis for sharing their unused data, for referring friends as Hotspot Hosts and for viewing sponsored messages.

The number of tokens paid to each Hotspot Host will have a value that is sufficient to contribute to or even cover their monthly Smartphone bills and other internet bills.

The Hotspot Host is able to spend those earned tokens in a number of ways. They can be exchanged within the OPP system for fiat (USD, Euros, etc) and transferred back into the Host’s bank account, be spent like traditional currency within the OPP On Line Shopping Mall, and of course the Host can trade the OPP tokens on crypto platforms.

How funds raised at ICO are spent

If you can see that it makes sense for the business to use ICO as a fund raising method, and tokenizatiion of the business model actually makes the business work, the next thing to look at is how the business proposes to spend the money that is raised by the ICO.

This is where it is crucial that you read the Whitepaper before investing into any ICO. You need to ensure that most of the investments are being used by the company and are being put to good use.

We don’t need the expertise of Warren Buffet to see if a plan is flawed. Common sense will tell us if they have allocated enough money to their marketing to find the customers they need in order to generate activity. The amount they set aside for product development will tell you if they are serious about getting the product to market etc.

Some companies may not know what to do with all their excess capital. They may not have planned in detail how they are going to proceed after the ICO. If no such plan exists then the capital is easily squandered.

OPP Open WiFi is the opposite. They have carefully planned out how to use the capital raised. As an example, during the research phase the OPP team ran a market survey to assess demand. Having established that huge demand exists they then figured out how much it would actually cost in terms of marketing and advertising to find each Hotspot Host. Based upon the results of nine months of planning and research, OPP Open WiFi know that 50% of capital raised from the ICO will be spent on adverting and marketing in order to find those 25 million Hotspot Hosts. The research also taught them that it will take between 3 and 4 years to reach this level. All of these things are clearly discussed in the White Paper. This level of planning and research is a very strong indicator of the success of the project.

Final Thoughts

Ultimately, when investing in an ICO, you want a company that ticks all the boxes; a business that offers something unique and can benefit you at the same time. We are giving customers that opportunity to get into something extraordinary that benefits all parties involved, especially you, the investor.

In the final article in this series we will look at 4 more factors that indicate an ICO worthy of consideration rather than an ICO to be avoided.