FORTNITISATION

Pieter-Jan Rombaut
Aug 1 · 2 min read

For most Fortnite players, the game is more than a game. It is a place to meet friends, to attend performances, to experience stories… For Epic Games, the company behind it, Fortnite is a goldmine. In short: Fortnite is scenario for the future of media. It’s time for the fortnitisation of our industry.

Although the game is for free, the experience is monetized with big succes. With a new session every few months with new dances, skins, sprays … a battle pass is the easiest way to fit in. Don’t be fooled if you’re not cool you’re out … the snob times are back with virtual sneakers and other status symbols to make you king of the playground.

Future of fortnite is becoming the social media 3.0, A virtual playground and second life that keeps kids hooked. Paradoxally really enhancing social contact through virtual play … The acquisition of houseparty is a step forward in this perspective …

Also a playground needs pocket change. How can you pay for things there. Silently the VBUCKS are invading the financial market … learning kids how to be dopamine hooked consumers like a boss. Don’t couple your family credit card to your kids gaming or epic account …

Together with new streaming & connecting platforms like twitch & discord a new virtual world called Metaverse is ising next to the older text & video based facebook or the impression image based instagram or snapchat. This one is experience based and next level in virtual interaction and storytelling together. Experiencing means making & telling the story yourself together with your friends.

Opposites Attract

VRT Media Fast Forward presents ‘Opposites Attract’ as main narrative of 2019. What can media industry do to fix the polarising effect it has on society. What is already working and what’s the plan for public & provate media companies ? Let’s heal society …

Pieter-Jan Rombaut

Written by

enterprise architect x strategist @ strategy x innovation VRT // digital creative x engineer

Opposites Attract

VRT Media Fast Forward presents ‘Opposites Attract’ as main narrative of 2019. What can media industry do to fix the polarising effect it has on society. What is already working and what’s the plan for public & provate media companies ? Let’s heal society …

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