Protecting America’s Outdoor Legacy
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Protecting America’s Outdoor Legacy

By Whit Fosburgh, President & CEO, The Theodore Roosevelt Conservation Partnership
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The TRCPNov 30, 2015
The Balancing Act of an Environmentalist Rancher

The Balancing Act of an Environmentalist Rancher

By Mike Stevens, Director, The Nature Conservancy, Washington Chapter
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Nature ConservancyNov 30, 2015
From Neighborhood Parks to National Parks

From Neighborhood Parks to National Parks

By Will Rogers, CEO & President, The Trust for Public Land
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TrustforPublicLandNov 26, 2015
All the Colors of Nature

All the Colors of Nature

John Muir has a reputation, not entirely undeserved, as a bit of an ascetic — someone who would plunge into the wilderness with little more…
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Michael BruneNov 25, 2015
#OptOutside: Stepping Off The Trail

#OptOutside: Stepping Off The Trail

By Jerry Stritzke, President & CEO, REI
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REINov 25, 2015
Recreating Black Friday

Recreating Black Friday

The Friday after Thanksgiving I plan to start a new tradition. One that is not embedded in shopping lists and deep discounts but instead a…
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Cassandra CarmichaelNov 24, 2015
Instilling a Love of the Wild

Instilling a Love of the Wild

I am a strong believer that a love for nature must be passed on.
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The Wilderness SocietyNov 24, 2015
Less stuff, more life

Less stuff, more life

Society today tries to teach us we can buy our way to happiness. And it’s funny, but I have found the opposite. The less I have, the more…
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Chris BurkardNov 23, 2015
How we got thousands of people to #OptOutside on Black Friday

How we got thousands of people to #OptOutside on Black Friday

Friday the 27th kicks off the holiday shopping season so what better time to ask ourselves the question, what should we buy?
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Scott HeifermanNov 20, 2015
Set Your Own Summit

Set Your Own Summit

The path, for me, has not been a straight one. Sometimes it hasn’t even been well thought out. There was no map for a career in the outdoor…
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Deanne BuckNov 23, 2015
Why I Devoted My Life to Opting Outside

Why I Devoted My Life to Opting Outside

One of my first jobs in the outdoor industry was at the Salt Lake City REI store. First, I worked as a cashier and greeter and then, as an…
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Caroline GleichNov 18, 2015
SEVEN WAYS TO OPT OUTSIDE ALL YEAR LONG: By Shutting Down on Black Friday, Retailer REI Challenges…

SEVEN WAYS TO OPT OUTSIDE ALL YEAR LONG: By Shutting Down on Black Friday, Retailer REI Challenges…

The greatest gift we can give is the gift of time. What better way to grow closer to a child, spouse, friend or potential friend, than to…
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Richard LouvNov 10, 2015
The Solace of Vertical Places

The Solace of Vertical Places

I’ve always been attracted to vertical places. As a kid I climbed trees in the woods behind my house. I used a special crooked stick to get…
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Brady RobinsonNov 19, 2015
A Whole New World…By Foot, Car, Bike, and Boat

A Whole New World…By Foot, Car, Bike, and Boat

Okay, maybe not a whole new world. But it never gets old. Whether I’m day hiking, mountain biking, or climbing, I tend to wander off the…
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Bill RiegerNov 19, 2015
Sometimes the Best Plan is No Plan

Sometimes the Best Plan is No Plan

We live in a world of playdates and overscheduled kids’ activities. Our family calendars are packed. From the outside, our lives appear…
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PeopleForBikesNov 16, 2015
Climbing Blind, Trusting Your Feet, and Growing Outdoor Afro

Climbing Blind, Trusting Your Feet, and Growing Outdoor Afro

I used to have a pretty real fear of heights. I was on a mountain, this wild place, where I finally learned I was stronger than I ever…
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Outdoor AfroNov 3, 2015
There’s a Little “Wild” Out There For All of Us

There’s a Little “Wild” Out There For All of Us

Growing up, my memories of the outdoors are a combination, a blend, a mestizaje of a childhood in Mexico and California. I was born in…
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Jose G GonzalezOct 29, 2015
Why #optoutside is The Best Marketing of 2015

Why #optoutside is The Best Marketing of 2015

We should all just take a second and applaud the marketing team over at REI. A team bringing authentic branding to a big company.
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Lampstand CommOct 27, 2015
Tough Love, Part 2 — REI #optoutside

Tough Love, Part 2 — REI #optoutside

The ultimate expression of tough love.In Tough Love Part 1, I wrote that I would like to see brands not just make things people love, but to practice TOUGH LOVE. That is, to take and hold a firm position on what people should love based on a position of enlightened and mutually aligned interests (what is good for all, is good for us, too). This week, REI gave us a great example of tough love. They didn’t give us what we love (access to their stores on a busy shopping day with heavily discounted products), but that which is in…
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Andrew LeVasseurOct 27, 2015
‘This Black Friday, We’re Closing All Our 143 Stores’

‘This Black Friday, We’re Closing All Our 143 Stores’

See grain. Go against it.
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FINIENOct 26, 2015
Finding Your Purpose at the End of A Trail

Finding Your Purpose at the End of A Trail

A trip outside is great for your health, your mood, and your mind. In fact, studies suggest that spending time outdoors has a positive…
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Nikki MashapureOct 28, 2015
Get the Moose Out of Black Friday Deals

Get the Moose Out of Black Friday Deals

It’s fall. There’s a chill in the air, along with the aroma of pumpkin-spice everything. The holiday decorations are starting to adorn…
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Tuesday RobyOct 27, 2015
No Backpack Is Complete Without a Kid

No Backpack Is Complete Without a Kid

Don’t just #OptOutside this Black Friday. Bring the family.
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Jennifer Karr-LeeOct 27, 2015
It’s Time to Blaze a New Trail Through the Black Friday Madness

It’s Time to Blaze a New Trail Through the Black Friday Madness

A few months ago, we managers at outdoors outfitter REI got let in on a top secret plan, one we couldn’t even share with our spouses. It…
Go to the profile of Brian Harrower
Brian HarrowerOct 27, 2015
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