By Jerry Stritzke, President & CEO, REI

John Muir has a reputation, not entirely undeserved, as a bit of an ascetic — someone who would plunge into the wilderness with little more…

Society today tries to teach us we can buy our way to happiness. And it’s funny, but I have found the opposite. The less I have, the more…

The path, for me, has not been a straight one. Sometimes it hasn’t even been well thought out. There was no map for a career in the outdoor…

Okay, maybe not a whole new world. But it never gets old. Whether I’m day hiking, mountain biking, or climbing, I tend to wander off the…

One of my first jobs in the outdoor industry was at the Salt Lake City REI store. First, I worked as a cashier and greeter and then, as an…

I used to have a pretty real fear of heights. I was on a mountain, this wild place, where I finally learned I was stronger than I ever…

Growing up, my memories of the outdoors are a combination, a blend, a mestizaje of a childhood in Mexico and California. I was born in…

We should all just take a second and applaud the marketing team over at REI. A team bringing authentic branding to a big company.

It’s fall. There’s a chill in the air, along with the aroma of pumpkin-spice everything. The holiday decorations are starting to adorn…

See grain. Go against it.