4 Things I’ve Learned Starting A Podcast

Make something that you’d want to listen to.

Chris Norris
Jan 16, 2017 · 2 min read

1. Your 5th episode is going to be twice as good as your first, and your 10th episode is going to be twice as good as your 5th and so on for a while.

2. Production is more about little things and having an attention to detail than it is understanding the software.

Learning the software is the easier part, that’s what YouTube is for (Brittany quickly became wizard). But understanding the little things like how to smooth out the audio so everyone is at the same volume, what’s the best transition music to use, and when and where to make certain cuts feels more like an art than a science.

3. Making the episodes is only a small part of the equation. Finding your audience is the biggest hurdle you’ll have to jump over.

This might be something Captain Obvious would say, but finding podcast listeners in the beginning is hard. You have to be hustling constantly, promoting yourself, selling your episodes, convincing strangers that you’re worth their time. It takes A LOT of work and it never really stops.

4. Make something that you’d want to listen to.

There’s a cliche that goes, “necessity is the mother of invention,” and I think that should apply to your podcast, as well. We made The Optimist Podcast because there wasn’t a podcast out there telling the stories I wanted to hear. Stick to what you want to make — listen to feedback on small tweaks and changes — but stay true to the core of the story you want to tell because that’s what makes all the time and energy you invest worth it.

Optimist Media

The Optimist Podcast is a series of interviews with inspirational people making a difference all over the world. From Uganda to Indonesia to Paraguay The podcast tells funny stories, explores different cultures, and features the projects and people that are making real change.

Chris Norris

Written by

Entrepreneur | Optimist

Optimist Media

The Optimist Podcast is a series of interviews with inspirational people making a difference all over the world. From Uganda to Indonesia to Paraguay The podcast tells funny stories, explores different cultures, and features the projects and people that are making real change.