We Are Orb Collective
Orb’s mission is to scale global utilization of Balancer Protocol.
Every idea starts with a problem. Balancer’s was simple. How does the Protocol decentralize influence and decision-making without sacrificing efficiency? The success of a protocol is only as strong as the entities that contribute to and support the growth and evolution. Out of this problem came the creation of Orb.
Orb is an experienced and passionate team of professionals who is dedicated to propelling Balancer’s growth. Orb’s mission is simple: to scale global utilization of the Balancer Protocol, and continue to cultivate the Balancer ecosystem for the next decade of innovation in DeFi.
“We are excited about the launch and funding of Orb Collective, an independent entity created by a team of former Balancer Labs and Balancer DAO contributors dedicated to propelling Balancer Protocol’s growth. As a service provider to the Balancer community, which voted to grant us this honor, we look forward to continuing to work with the amazing partners who have made the Protocol great and to grow the Balancer ecosystem beyond its current reach.” Jeremy Musighi, CEO of Orb.
Orb believes that a protocol’s success emerges from a strong interdependent relationship between its core technology and its ability to promote usage of the technology. If one side fails, the project cannot make the intended impact on the world. Orb presents a solution for promoting the growth of Balancer Protocol through a tightly aligned mix of partnerships, marketing, integrations, design, and people operations work.
What is Orb?
In the Web3 universe, Balancer is a star, the guiding force around which all other entities in our star system revolve. Orb Collective, formerly members of Balancer Labs and Balancer DAO and fully funded by the DAO, orbits around Balancer, and that is where the inspiration for the name came from. Orb is one syllable, conjures strong mental imagery, is memorable, resonates emotionally, and contains an inherent sense of suspense and futurism.
Who is Orb?
Orb, led by Balancer Labs’ former Head of Growth, Jeremy Musighi, is made up of the former Balancer Labs marketing, integrations, business development, people operations, and UX/design teams. Orb serves Balancer Protocol and projects within the Balancer ecosystem. Balancer Labs will also still serve the Balancer ecosystem in a different capacity. As Balancer Labs continues to push innovative technology, Orb will directly support all paths needed to scale global utilization of the Balancer Protocol. As mostly former BLabs employees, the Orb team has a fine-tuned strategy needed for the Protocol’s lasting success.
“As I was part of the process of hiring most of these top talents at Balancer Labs I can second that Orb Collective is vital to the growth and expansion of Balancer Protocol. It’s really hard to find such people today and we are lucky to have them interested in still working with Balancer as they leave Balancer Labs.” Fernando Martinelli, Balancer Labs CEO.
The formation of Orb is a major step in Balancer’s path towards full decentralization. Balancer will continue pushing innovative technology, while the team at Orb will scale utilization of the Protocol and growth of the Balancer ecosystem.
To learn more about Orb, visit our website and follow us on Twitter.