TheWrap: ‘Crazy Rich Asians’ Effect: Singapore Travel Searches Spike Since Movie Opened
Published in
1 min readAug 31, 2018
On August 15 the highly anticipated film Crazy Rich Asians premiered in theaters across the U.S. Much of the movie was shot in Singapore and Malaysia, prompting Senior Entertainment Reporter Itay Hod to ask the question: Had searches for Singapore increased on Orbitz.com since the movie’s premiere?
Yes, yes it has. Here’s more from TheWrap:
Searches for Singapore on Orbitz soared a whopping 110 versus a year ago, according to the site. Inquiries spiked 20 percent in the week after the movie’s premiere.
“They are significant increases,” Carey Malloy, Orbitz’s director of brand marketing, told TheWrap. “When you’re able to sit back and watch a story come to life it makes you want to go there and have the same experiences.”
