How to scrape and connect with members from LinkedIn groups
Hey guys, Sanja here, checking in for the first time with my first ever social selling growth hack through Orca. It’s taken me a minute, but you know what they say…
Good things take time.
I didn’t want to share anything until I had something really valuable to share. There’s justway too much garbage and noise out there already, right?
That said, I’m super excited and a bit nervous at the same time to share this little social selling hack with you. Fingers crossed that you get something out of it.
Let’s splash in (see what I just did hehe 😂)
In this article, I am going to show you how to scrape and engage members of LinkedIn groups with automated social selling sequences in Orca, but first let me share some thoughts on this hack.
Why scrape LinkedIn groups
“Is this hack even worth my time?” you’re asking.
I’ve been running this hack for the past week, and have been making some mental notes that I am now going to share with you into writing.
Here are two reasons why scraping members from Linkedin groups rock my socks…
#1 Build ginormous lead lists in under 5 minutes
You can build a lead list of 500,000+ leads in under 5 minutes unless of course, you have really slow internet speed, type slow, or just do things slow…that I cannot help you with dear sir or madam.
Plus, you can literally find a Linkedin group for any niche, vertical, market, segment, etc. There are teeny tiny groups to supersized groups. Take your pick.
#2 More data = better segmentation = improved messaging in your campaigns
The lead data you get back from this scrape is for a lack of words: “Woaaah”
You’re not only going to get the basics like name, position, LinkedIn URLs, but also top 3 skills, current companies they’re working at, previous companies, the industry, titles and the different groups they’re in, which btw you can probably run a follow up scrape on. 🤔
Why is having more data better? Well, when you have a list of a few hundred thousand leads, you’ll want to segment and bucket them into smaller categories. So with all this data in your CSV, you’ll be able to narrow your lead list into more precise segments… I highly recommend playing around with different combinations of interests and professions.
Once you’ve narrowed down your groups, you will be able to do a much better job personalizing messages in your social selling campaigns. Write engaging copy and use the data to generate real conversations to help you start building relationships with potential buyers and followers on Linkedin.
Convinced yet? Keep reading…
So, to run this social selling hack, you will need the following tools:
Okay, let’s not wait any longer and get going with the hack!
Create a Phantombuster account on. You’ll get a 14-day free trial — trust me that’s plenty of time to scrape a few Linkedin groups. After that, you’ll need to upgrade. If you got some value from this hack… it might make sense to take the leap,
If you don’t subscribe, you can still scrape one Linkedin group per day with some heavy call limits. So… keep that in mind.
Once your account is created, go to the Phantombuster’s Linkedin Group Members API. Read through the API if you must, but if you’re ready, simply click on the bright orange button to Use this API.
Next, you’ll be redirected to your dashboard (aka My APIs) where you can configure the Linkedin Group Members API.
Click on Show More designated by the three dots next to the Launch button.
Next, we’ll need to insert your Linkedin session cookie and the group URL into the configuration.
But Sanja… “How do I get the session cookie?”
No worries homey, I got your back… just follow these steps:
- Open LinkedIn, right-click anywhere on the screen. A drop-down menu will show up.
- Select Inspect from the list. A side window will open.
- Under the Applications tab, click on Cookies from the left panel and select “http://www.linkedin.com”.
- Locate the li_at cookie from the table and copy the alphanumeric string under the Values column.
- Go back to Phantombuster and paste the string into the Season cookie field.
Tada! And there you have it… on to the next.
Next, copy and paste the LinkedIn group URL into Group URL field into configuration form.
Note: You need to be a member of the group in order to scrape it.
Give your list a name.
When ready, Launch the extractor and watch growth hacking magic happen right before your eyes.
Once it’s done scraping, you can download your CSV by clicking on the Download button.
Once you’ve got your lead list, head on over to your dashboard in Orca and create a campaign.
I recommend choosing the Upload CSV campaign because that’s the one I’m going to use for this hack. Alternatively, you can also use Zapier, though I’d like to reserve those campaigns for lists that are generating leads dynamically through on-going hacks.
Note: Make sure your CSV has a column of Linkedin profile URLs.
Once you’ve uploaded the CSV and set up your social sequence in Orca, Publish the campaign.
Uploaded leads will be in pending approval status, during which Orca will be working in the background to verify the profile URLs. Once verified, leads will move from pending status to approved status, which basically means they’ve been passed into the sequence.
This can take anywhere between to 30–60 minutes depending on the number of engagements scheduled ahead of this campaign.
***** Update *****
I’m currently running two campaigns with this social selling hack, I’ll be updating this post at the end of my campaigns with the results and after action review.
If you enjoyed this post, give it a little 👏.
If you’re ready to take sales beyond email, take Orca out for a spin.