Pictured: the Great Auk penguin (inspired by the O’Reilly “Effective AWK Programming” book cover)

Goals are a core organizational practice in many organizations and therefore the topic of several blog posts in this publication. From “Goals: connecting strategy and execution”, through “Why setting ambitious goals backfires” and “Goals gone wild”, to “How we align our goals”.

The challenge with goals is captured beautifully when we look at them through the framework outlined by Donald Sull in the first piece above for the 4…