A couple of good pieces from Simon Wardley on the idea of:
Wardley makes the case that a different type of talent is needed as your product/service evolves from inception, through being a product, all the way to becoming a commodity. The differences between these types of challenges is best illustrated here:
Each group innovates, but innovates in a very different way:
“The innovation of an entirely new activity is different to the feature differentiation of a product which is different from converting a product to a utility service.”
Wardley also argues, that in addition to thinking about talent differently, this also has a profound implication to the organizational structure: organizations should form cells specializing in one of these types of activities rather than adhere to a classical functional org structure.
In my mind, this is a pretty powerful tool for thinking about improving an organization’s fit to its purpose. But it can also be a powerful tool for helping individuals find their purpose: combined with the Doctor, Hospital Administrator, Policy Maker axis, it creates a 3x3 matrix that can help you better pin-point a role that’s a good fit to your strengths.