Turning employees into your best brand ambassadors

It is clear that an organization has to create a culture that provides a compelling story for the employees to become a brand ambassador. A recent survey stated the following reasons as to why employees made the transition into becoming brand ambassadors

1. Company brand experience sets them apart

2. Employees trust the senior leadership

3. Work gives them a feeling of accomplishment

4.The company is environmentally conscious

5. They feel valued as an employee

I have not done a formal survey but I guess that outside of the marketing team, folks in any organization are generally unaware of what their brand stands for. This may be true for the organization that I work for also (www.aditi.com) . Yet, I do believe that we have a strong case when it comes to having a compelling culture and we should hit some of the above areas as an organization. Here is my take:

Company brand experience sets them apart:

We do have a strong brand in the market. Our interviewing bar for techies is very high and we have had instances of candidates applying multiple times to get in. That is a sign of a good brand.

Employees trust the senior leadership:

This is a question of perception and personal experience, but I would like to believe that the trust factor exists when it comes to senior leadership. The openness and candor at staff updates should be a testament to that.

Work gives them a feeling of accomplishment:

This is one of the core tenets that Aditi is founded on. Every time you hear our founder Pradeep Singh speak, he talks about how he envisaged creating a workplace where ‘employees get up every morning and feel like going to work and do awesome stuff’. I believe that he has succeeded.

The company is environmentally conscious:

We have a number of initiatives that we are working on. And, the sky is the limit.

They feel valued as an employee:

We were recognized as one of the top companies for rewards and recognition by the ‘Great Place to Work’ survey last year. Surely, we must be doing something right to make employees feel valued.

So, my question to you is: Which of the above 5 statements resonates with you the most about your organization?