What is Organizing?

Jeff Swift
Organizer Sandbox
Published in
6 min readOct 22, 2015

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Image credit: Tim Savage

We’ve got all kinds of words to describe the non-mass media work we do in the political/advocacy/activist realm:

“Grassroots.”

“Ground game.”

“Community building.”

Most practitioners agree that this stuff is important, and we’ve got stacks of research and generations of history to prove it. But what are we actually talking about? Are these all fancy…

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Jeff Swift
Organizer Sandbox

PhD in Communication, Rhetoric, & Digital Media. Democracy junkie. Father of three.