Improve Product Management to drive Business Agility

Roland Flemm
OrgTopologies™
Published in
8 min readMay 16, 2024

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Business agility is similar to the agility we observe at the team level, but it extends across the entire company. It is a Holy Grail many companies try to obtain. Companies want business agility to outperform their competitors. It will allow them to fluently and effortlessly absorb new market trends and opportunities at no additional cost.

This blog describes how Business Agility can be achieved with Product Management. The Org Topologies™ map helps to understand this concept.

If you are unfamiliar with the Org Topologies™, the tool for strategic organizational development, you can get started here.

The Product Gap

Let’s address the elephant in the room: We have too many Product Owners!

How many Product Owners do you see in your organization? You’ll likely find them in the IT department, as that’s their natural habitat. I bet you will find more than one!

Now think about this: How many products does your company sell? One? Three? I bet your company sells not as many products as you have Product Owners. Right?

If the above is true, what exactly are these “product owners” owning?

The best way to find out is to ask the PO two simple questions:

  • What is the “product” that you own?
  • And how do you know you “own” it?

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Roland Flemm
OrgTopologies™

Making the working place of software development less miserable