Connotations of Green: Where Do They Come From?

Green’s symbolism can be explained by (1) plant leaves, (2) being opposite to red, and (3) US one-dollar bills.

MasaKudamatsu
Origins of Color Connotations
7 min readJun 10, 2021

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Examples of use of green in art and design (all of which this article features below)

According to our survey of the four major color connotation websites (see my previous article for detail), the color of green symbolizes as many as 13 things, ranging from

(i) ambition, (ii) environment, (iii) envy/jealousy, (iv) fertility, (v) finances/money, (vi) freshness, (vii) greed,

to

(viii) growth, (ix) harmony, (x) inexperienced, (xi) nature, (xii) renewal, and (xiii) safety.

I’ve figured out these connections of green can be derived from just three facts about green:

1. It’s the color of a leaf.

2. Green is opposite to bloody red.

3. It’s the colour of greenbacks.

1. Leaf

1.1. Sprouting leaf

Light green is the colour we see in spring, as sprouting leaves.

A new shoot amid moss-covered soil. Photo by author in March, 2018.

Spring is the moment in which we are impressed by the vitality of plants, especially those trees which have survived cold winter by pretending to be dead but actually not. This fact can explain a large number of connotations that green has.

If you see it as the beginning of a plant’s life, green implies (vi) freshness.

The Furniture Cave, a complex that houses antique dealers in London, paints its exterior with green, suggesting that visitors will see fresh-looking, rather than tired-looking, antique items inside the building:

The Furniture Cave in London in February 2014. Photo by author.

The flip side of freshness is being the beginner or (x) inexperienced.

In Japan, those who just obtained their driver’s license are required by law to stick the wakaba mark on their car until one year has passed:

A beginner driver driving a car with the wakaba mark attached on the bonnet of his car, illustrated by Irasutoya, whose illustrations (for free) are ubiquitous across Japan. Image source: irasutoya.com

Wakaba is a Japanese term for a young leaf. The leaf-motif sticker is half-green and half-yellow. According to some source in Japanese, the green indeed suggests inexperience (like a new leaf) and, as discussed in our article on yellow, the yellow indicates caution: “A beginner driver may drive in an unexpected way, so be careful.”

For Japanese people, the wakaba mark is now the symbol of beginners in general. It’s even part of the unicode character set: 🔰(code point U+1F530).

1.2 Life cycle

If we focus on the cycle of a plant’s life, green symbolises (iv) fertility, (viii) growth and (xii) renewal. The word green is closely related to the Old English verb growan, which means “to grow”.

The cover of a book on fertility uses the photo of a baby on the green background:

The book cover of The Fertility Plan, written by Jill Blakewayand Sami David in 2009. Image source: Amazon.com

The stock market news often uses green triangles to indicate the “growth” of a stock price:

The main entrance hall of the London Stock Exchange. Image source: Getty Images via The National

An anti-aging skincare product uses green for the color of its bottle, suggesting its efficacy of renewing the skin:

Peptide renewal serum from Mario Badescu Skin Care. Image source: Mario Badescu Skin Care

1.3 Forests

Deep green is the colour of forests:

The bamboo forest at Hokoku-ji Temple in Kamakura, Japan, in March, 2013. Photo by author.

Since any civilisation started by cutting down trees in a forest to build a house or grow crops, forests are an antithesis of civilisations, especially when humans go too far. Green thus symbolises (ii) environment and (xi) nature.

Consequently, the color of green is a very popular choice to remind people of the importance of protecting the environment:

The printer room at Studenthuset in Stockholm University in May 2014. Photo by author.

In an arid climate, forests indicate where water can be found, and thus it’s a paradise. Islam, a religion born and spread in the arid climate zone of the Middle East and North Africa, venerates the colour of green, symbolising the paradise full of lush vegetation.

In Damascus, the capital city of Syria, all the mosques are illuminated in green:

Damascus after dark in May 2005. The green lights indicate the locations of mosques. Photo by author.

2. Opposite to Red

In terms of pigments, green is a colour opposite to red. Green can be made by mixing blue and yellow, primary colours except red. The contrast to red is even enhanced by green leaves of plants versus red bloods of animals. Interestingly, chlorophyl and hemoglobin, each responsible for green in plant leaves and red in animal bloods, have a similar molecular structure while the metal ion at the core is different (magnesium and iron, respectively):

The molecular structures of chlorophyll and hemoglobin. Image source: “Green factory kite as a natural substitute to heme” (a presentation given by Khwaja Amtul Raouf Qazi at OMICS International Conference 2015)

The green’s inherent contrast to red can explain the following three sets of connotations of green.

2.1 Opposite to danger

First, green is a signal of (xiii) safety, as oppose to red as a signal of danger. Green was chosen as a go sign of traffic light as it cannot be mistaken for red. The permanent residence permit in the United States is called “green card”.

One of the best use of green as the symbol of safety in the traffic context is the interior of Riverside Museum in Glasgow. A museum of transportation, it features the green-colored ceiling, constantly encouraging the visitors to go forwards:

The interior of Riverside Museum in Glasgow, designed by Zaha Hadid in 2011. Photo by author in May, 2012.

For more on Riverside Museum, read another article of mine.

2.2 Opposite to aggression

Second, green symbolises (ix) harmony, as opposed to the red symbolism of harmony-breaking qualities such as aggression, anger, and determination.

[I haven’t managed to find an example of using green as the symbol of harmony. If you know any, please post a commend below.]

2.3 Opposite to love

The association of (iii) envy/jealousy with green could also be due to green as opposite to red. This symbolism traces back to Shakespeare’s play Othello, in which jealousy, the main theme of the play, is likened to “the green-eyed monster”. Why did Shakespeare portrait jealousy as something green? I would propose that Shakespeare saw green as opposite to red, the symbol of love. The play is about Othello’s jealousy after starting to doubt his wife’s relationship with his lieutenant, which led to the killing of his wife. Othello’s act is totally opposite to love.

Perhaps the most famous application of green as the symbol of jealousy is Edvard Munch’s painting entitled “Jealousy”:

Jealousy, painted by Edvard Munch in 1895. Now part of Rasmus Meyer Collection at KODE in Bergen. Image source: Wikimedia Commons

3. Greenbacks

The flip side of the U.S. one dollar bill issued in 1862. Image source: Wikimedia Commons

The back side of the United States one dollar bill has been printed in green since 1861. According to Nix (2014), the use of green ink prevented counterfeiting with photographs during the days of black-and-white photography. While such a functionality of green ink is no longer relevant, green is stuck on the flip side of the one dollar bill.

It is therefore natural that green is associated with (v) finances/money in the United States, and with the emotions triggered by the pursuit of money: (vii) greed and (i) ambition.

Piles of one dollar bills. Photographed by Jason Stitt. Image source: Dreamstime.com

Applications in art and design

Perhaps not the most beautiful example, but this recycle trash bin, seen at my hotel room of Scandic Byporten in Oslo in August 2018, takes advantage of green’s double-sided nature: the color of plant leaves and the color opposite to red.

A trash bin at Scandic Byporten in Oslo. Photo by author in August 2018

Organic waste is most closely associated with nature among all kinds of rubbish. So green is a sensible choice. Then as the color opposite to green, red is used for other kinds of waste that’s not natural.

Malevich, an early 20th-century Russian painter of the fame for Black Square, uses green for the background of his more figurative work entitled “Portrait of a Woman”:

The installation view of “Portrait of a Woman”, painted by Kazimir Malevich circa 1928–32, at the State Russian Museum in May 2014. Photo by author.

Green as the background suggests the presence of a forest behind the woman. However, the use of unrealistic primary colors on the woman’s body (yellow for her nose, blue for her collar, red for the left half of her clothes) also suggests that green may simply be used as the color opposite to red.

This ambiguity, in my view, echoes the painter’s own inner struggle: this painting was drawn when Malevich was moving away from his abstract painting style. After his success as an abstract painter in the 1910s, Malevich “eventually returned to representational paintings” (Artsy, n.d.). And “Portrait of a Woman” was painted when “Malevich had just started painting again” (Tate, n.d.).

References

Artsy (n.d.) “Kasimir Severinovich Malevich”, Artsy.net, accessed on Jun. 10, 2021.

Nix, Elizabeth (2014) “Why is American currency green?”, History, Sep. 3, 2014.

Tate (n.d.) “Atelier Mourlot Malevich Portrait of a Female (1992 lithograph)”, Tate Shop, accessed on Jun. 10, 2021.

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MasaKudamatsu
Origins of Color Connotations

Self-taught web developer (currently in search of a job) whose portfolio is available at masakudamatsu.dev