Cluster of Canadian firms joins Trace Alliance to advance EU-Canada collaboration on supply chain integrity

Trace Alliance
OriginTrail
Published in
4 min readOct 23, 2020

Technology providers are quickly recognizing that OriginTrail’s open-source protocol offers significant potential for advancing the rapid adoption of scalable and interoperable supply chain solutions while applying GS1 standards. We are delighted to welcome Canada-based InCube, Convergence.Tech, and NutriScope to Trace Alliance.

This partnership’s main objective is to advance collaboration and trade between the European Union (EU) and Canadian companies and to strengthen supply chain transparency, enhance trust, and ensure data integrity. The Comprehensive Economic and Trade Agreement (CETA), which is a free-trade agreement between Canada and the European Union, was put in place on October 30, 2016. CETA removed trade barriers and eliminated 98% of the preexisting tariffs. With this agreement in place, the international trade in food and agricultural products has increased significantly. The need to provide enhanced product traceability, enable rapid recalls of unsafe goods, verify countries of origin, combat mislabelling, and eliminate fraudulent products has become ever more apparent.

The three Canada-based companies are now joining a growing number of EU-based companies to become an essential part of the Trace Alliance. The EU-based companies already taking part in Trace Alliance as well as those in the accession process have a strong background in collaborating on projects supported by the European Commission through Horizon2020 initiatives, thus providing an immense knowledge base for future endeavours with their Canada-based counterparts. The new working group to be established in Trace Alliance in November is expected to yield a framework for a joint technical approach in using the OriginTrail Decentralised Network (ODN) to strengthen capabilities of multiple technical solutions designed to improve transparency and trust in supply chains as well as to propose action points to both the Canadian government and the EU Commission in enhancing the integrity of information exchanged during the import and export of products. With those three companies, and through their international presence, the Trace Alliance will have additional global exposure to rapidly respond to industry changes and offer Trace Alliance services internationally

About Convergence.Tech

Convergence.Tech is a digital transformation company based in Toronto, Canada. Partnering with clients and leveraging today’s leading technologies along with deep industry-specific expertise, Convergence enables innovation to take place so that organizations can become digital leaders. Operating globally, with active projects worldwide, their team also works closely with government bodies, humanitarian agencies, and corporations. Possessing extensive consultancy experience, Convergence advises, develops, and implements technology solutions on a global scale; to include complex regions such as India, Mongolia, and Afghanistan. Many of these solutions get powered by blockchain technology and get centered on environmental impact and sustainability initiatives.

CEO Chami Akmeemana commented:
“We believe in open source platforms and we are very excited to join the Trace Alliance to listen, learn, and participate in best practice sharing across the workgroups and to explore how the OriginTrail protocol may assist and add value in our client engagements.”

For more information about Convergence.Tech, please visit: https://convergence.tech

About InCube Mobility Solutions

InCube Mobility Solutions was founded in 2004. InCube offers unique best-in-class software, top of the line mobile hardware and the most trustworthy expertise in supply chain and logistics. InCube has more than 2,100 clients across 80 countries and operates with 150+ staff including 60 inhouse developers and offices in the United Arab Emirates, Saudi Arabia, Jordan, Egypt, Palestine, North America (Toronto) and Europe (Brussels). InCube solutions are helping clients to overcome the many complex supply chain management challenges in food, consumer goods, pharmaceuticals and tobacco sectors using GS1 standards.

CEO Khaldoon Zaid Kaylani commented:
“Joining the Trace Alliance gives us the opportunity to collaborate with like-minded technology providers who believe in the power of GS1 standards and interoperability across supply chains. We are looking forward to contributing and learning from this engagement.”

For more information about Incube Mobility Solutions, please visit: https://e-incube.ca

About NutriScope

NutriScope is a Toronto-based start-up founded in 2018. Designed around GS1 standards, the NutriScope platform is using advanced PLM concepts to build a comprehensive Digital Twin/Thread for Products and Supply Chains, and is leveraging Graph, AI, ML technologies to achieve Innovation, Integrity, and Intelligence in Food Supply Chains.

CEO Horia Bradau commented:
“With a myriad of blockchain solutions appearing overnight in the Supply Chain space, a coordination and perhaps a standardization effort is needed in order to enable interoperability between platforms and avoid vendor lock-in. TraceAlliance is a major step in this direction.”

For more information about Nutriscope, please visit: https://nutriscope.ca/

About Trace Alliance

Based in the European Union, the Trace Alliance is a non-profit association within the OriginTrail ecosystem. It functions as an inclusive, collaborative hub to connect all organizations aiming to work together to solve complex supply chain challenges using blockchain technology. The Trace Alliance acts as a platform for sharing knowledge and experience from real-world blockchain implementations, allowing members to connect and pursue joint projects, creating new expertise and facilitating the adoption of blockchain technology on a global level. Existing members of the Trace Alliance include Deloitte, EVRYTHNG, TMA Solutions, Parity Technologies, Emurgo, Ivan on Tech Academy, and 100 + enterprises and service providers.

For more information about Trace Alliance, please visit: https://alliance.origintrail.io.

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Trace Alliance
OriginTrail

Trace Alliance is a collaboration hub within the OriginTrail ecosystem that unites everyone working on blockchain-based solutions for supply chains.