Connecting Smart Products with OriginTrail: Announcing Partnership with EVRYTHNG
OriginTrail is proud to announce our partnership with EVRYTHNG, a platform that collects, manages and applies real-time data from smart products and smart packaging to drive Internet-of-Things (IoT) applications. This partnership combines IoT technology, with OriginTrail’s blockchain-based solution, to deliver verifiable supply chain traceability and product authenticity for consumer product brands.
EVRYTHNG provides mass-scale product digitization through their IoT platform and works with global manufacturers in the food, beverages, cosmetics, homecare and apparel sectors to turn physical products into interactive, trackable assets that generate data throughout their lifecycle. EVRYTHNG’s customers come from a wide range of industries and include Coca-Cola, General Electric, Diageo, Rebecca Minkoff, Unilever, GlaxoSmithKline, and Mondelez. OriginTrail’s integration with EVRYTHNG leads to a scalable, enterprise-ready, and trustworthy solution.
The joint solution means that the data collected by the EVRYTHNG platform can be connected to the OriginTrail Decentralized Network which gives an immutable and auditable record on the blockchain for complete transparency. This information can then be utilized by decentralized application (dApps) built on top of the protocol. Examples of the sort of dApps that can be built on top of the protocol include consumer-facing ones or business applications for users who wish to see blockchain-validated data about individual products.
OriginTrail and EVRYTHNG’s solution brings blockchain-based integrity and transparency to supply chains, helps with provenance and transparency for consumers. Blockchain is used as an additional layer of trust for protection against counterfeiting, ensuring product authenticity and encouraging consumer engagement.
Presentation of the Concept at the European Commission
OriginTrail co-founders Tomaz Levak and Ziga Drev presented the OriginTrail/EVRYTHNG solution in April when they were invited by the European Commission to present solutions that can help fight counterfeit-related crime in the digital age. For that purpose, the companies devised a concept case with EVRYTHNG’s signature Barry the Bear — a very special teddy bear equipped with RFID and NFC chips, as well as a QR code tag, which allows for ownership authentication and tracks his location. You may have already seen him and followed his journey on our Twitter profile.
At the full-day session at the European Commission in Brussels, advanced digital solutions were presented to the web giants in attendance. Among them were representatives from Facebook, Amazon, Ebay, and other companies that signed a memorandum of understanding pledging to fight the sale of counterfeit goods online (Signatories include Alibaba, Nike, Philip Morris, Adidas, and Chanel). Tomaz and Ziga presented Barry the Bear as the conceptual implementation of a blockchain-based anti-counterfeiting solution that is ready to be utilized at an enterprise level.