OriginTrail and EU’s Smart Villages

What Blockchain-Based Technology Can Do for European Agriculture

OriginTrail
Apr 19, 2018 · 4 min read
Image for post
Image for post

The European Union is meeting challenges of rural development with concrete measures laid out in the EU Action for Smart Villages. OriginTrail was one of the few companies handpicked to present its work alongside senior European Union (EU) representatives at Lake Bled, Slovenia.

The Smart Villages initiative was launched to explore possibilities new technologies could bring to rural communities. At the event on April 13th, OriginTrail was joined by two EU commissioners, several members of the European Parliament, the deputy prime minister of Slovenia, and presidents of European professional associations.

Co-founder and COO Ziga Drev participated at a panel about smart farming and the future of EU’s common agricultural policy. Ziga highlighted how new technologies could affect agriculture, with blockchain-enabled data integrity offering new opportunities for visibility and fighting unfair practices.

Other participants included Phil Hogan, European Commissioner for Agriculture and Rural Development, Dejan Zidan, MSc, Slovenian Deputy Prime Minister and Minister of Agriculture, Forestry and Food, Government of the Republic of Slovenia, Franc Bogovic, Member of the European Parliament (EPP Group), Andrej Mertelj, Chairman of the Board, Datalab, Gilles Dryancour, Honorary President, CEMA, Pekka Pesonen, Secretary General, Copa Cogeca. The panel was moderated by Emil Erjavec, Ph.D., Vice Dean for Science and Research, Biotechnical Faculty, University of Ljubljana.

Ziga was asked about what the agricultural sector can anticipate from new technologies and what OriginTrail expects from the EU’s agricultural policies. Here are the key ideas discussed at the panel Ziga participated in:

  • Global supply chains are growing in complexity and it’s hard to maintain effective control and ensure integrity. The 2017 Lockton Food & Beverage Report revealed that 32% of manufacturers said they were unable to guarantee the ingredients they used were not fraudulent.

Check out Ziga’s speech in its entirety:

OriginTrail founders and team members took advantage of the opportunity of being at the event to further present our solution to a diverse audience at our booth and during numerous personal talks. We would like to thank MEP Franc Bogovic for inviting OriginTrail to take part in the event.

Image for post
Image for post
OriginTrail’s presentations at the event drew interest both from European officials as well as business sector visitors
Image for post
Image for post
Ziga Drev presented OriginTrail’s mission in the context of the Smart Villages initiative
Image for post
Image for post
OriginTrail co-founders speaking with Pekka Pesonen, Secretary General of Copa Cogeca, an association of European farmers and agricultural cooperatives
Image for post
Image for post
OriginTrail team at Lake Bled

Our team members will be talking at more events in the following weeks. Follow us on Twitter, Telegram and other channels for all updates!

👇 More about OriginTrail 👇

Web | Twitter | Facebook | Telegram | LinkedIn | GitHub | Chat

OriginTrail

OriginTrail is an ecosystem dedicated to making supply…

OriginTrail

Written by

OriginTrail is Enabling Businesses to Speak the Same Language with Integrity

OriginTrail

OriginTrail is an ecosystem dedicated to making supply chains work together since 2011, contributing to a more transparent, fair, and trusted global supply chain.

OriginTrail

Written by

OriginTrail is Enabling Businesses to Speak the Same Language with Integrity

OriginTrail

OriginTrail is an ecosystem dedicated to making supply chains work together since 2011, contributing to a more transparent, fair, and trusted global supply chain.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store