OriginTrail Takes the Stage at World Crypto Con

Through a keynote and a panel discussion at one of the world’s leading blockchain and cryptocurrency conferences in Las Vegas, the audience got an insight into how supply chains — powered by OriginTrail — are becoming the “killer app” for blockchain adoption. We also discuss blockchain in supply chains with Mastercard and Samsung.

World Crypto Con was the leading event of Vegas Blockchain Week 2019. This year, it brought thousands of digital currency and blockchain technology professionals into the heart of the Las Vegas Strip for a multitude of events and experiences.

Ziga Drev, OriginTrail’s co-founder and managing director, was invited to be a part of a stellar line-up of speakers and panelists. The company included Anthony Pompliano, Charles Hoskinson, and Brock Pierce.

Keynote Address: Supply Chains Becoming “the Killer App” for Blockchain

Supply chains are one of the best-suited use cases for blockchain adoption. Companies around the world may have opposing interests, but they can use this technology to collaborate on a trusted, neutral, and decentralized platform. In his keynote address, Žiga dove into product traceability, preventing counterfeiting, and more efficient logistics based on shared data. These are just some of the use cases paving the way to global adoption.

Žiga walked the audience through the fundamental shortcomings plaguing existing supply chains and supply networks like low trust, low traceability, and data stored in silos. The OriginTrail protocol enables the interconnection of data in a neutral space, without any centralized authority taking advantage of the data. The protocol connects with legacy systems.

Žiga presented the whole OriginTrail ecosystem, including the Trace Alliance collaboration hub and the solutions development company Trace Labs.

For the audience, one of the most interesting parts of Žiga’s presentation was the showcasing of existing use cases where the OriginTrail protocol is already powering trusted data exchange in live business cases, such as BSI’s documents safeguarding case, EVRYTHNG’s fashion case, poultry traceability, and financial flow tracking.

Watch the video of the keynote:

Panel Discussion with Mastercard and Samsung SDS

In a panel discussion a day later, on October 31, Žiga was joined by Leandro Nunes, VP for Product Development and Innovation at Mastercard, and Kapi Attawar, Chief Revenue Officer at Samsung SDS (Samsung’s subsidiary for IT services). Samsung is bigger than FedEx in logistics and they have four years of blockchain experience, mostly in Asia. Mastercard is focusing on utilizing the blockchain for cross-border payment, traceability, provenance, and loyalty schemes as a part of their cashless vision.

In a lively discussion, Žiga, Leandro, and Kapi highlighted the importance of standards for interoperability and food safety as a pressing issue where blockchain technology is already bringing more transparency to the market.

This is how Žiga described the initial driver behind creating OriginTrail: “We started experimenting with the blockchain and we saw that it’s not easily reconcilable with supply chains. That’s why we set for developing an open-source OriginTrail protocol to bridge that.”

He also highlighted the role of the European Union in encouraging new initiatives and frameworks.

The discussion was moderated by Mahyar Akhbari from Untraceable.

Watch the video of the panel:

“World Crypto Con is a premier crypto event. I was honored to be in the company of the world leaders in the field. With so many bright minds working on the world’s most pressing problems, the industry is advancing day by day. Blockchain is here to stay, and OriginTrail is making supply chains work by enabling them to connect to decentralized networks quickly and efficiently,” Žiga said following the event.

He also gave an interview to Bruce Porter Jr., one of the most devoted blockchain enthusiasts in the Twittersphere.

Watch it here:

OriginTrail has been on a mission to develop an ecosystem dedicated to making supply chains work together since 2011. Built on principles of neutrality, inclusiveness, and usability, it contributes to a more transparent, collaborative, fair, and trusted global supply chain.

Thanks to OriginTrail community member Daniel Shapiro for sharing his photos of the event. Videos of the keynote and the panel provided by EVOLV.

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