OriginTrail Wins the Support of ODINE

OriginTrail is one of nine businesses to win the support of the Open Data Incubator for Europe (ODINE) in their eighth open call. As food origin is becoming more important, especially in the light of food scandals that are lowering consumer confidence, OriginTrail empowers food brands that hold their promise of provenance and are proud of the origin of their products by enabling them to communicate the food’s origin effectively to the consumers.

ODINE supports innovative startups and SMEs by awarding them up to €100,000 each to develop open data solutions for the benefit of industry and the public. The ODINE project is delivered by a consortium of seven partners, coordinated by the University of Southampton and supported by The Guardian as the media partner, who also featured OriginTrail in their article.