How to Conduct Due Diligence on Crypto Projects: A Guide for Oriole Insights Users

Oriole Insights
Oriole Insights
Published in
19 min readMar 13, 2024

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Introduction

In the rapidly evolving landscape of cryptocurrency investments, the importance of conducting thorough Due Diligence (DD) cannot be overstated. Diligent evaluation of crypto projects mitigates risks and uncovers potential gems in the vast cryptocurrency space. The process involves a comprehensive analysis that spans various facets of a project, including its market potential, tokenomics, team credibility, technological innovation, and competitive positioning.

This meticulous approach becomes even more critical with Oriole Insights’ recent introduction of the ROI & Initial Listing Prediction Markets. These new features present unique opportunities and challenges for investors, making it imperative for the community to grasp the fundamentals of due diligence.

This article guides Oriole Insights users, providing the necessary tools and knowledge to navigate the complexities of evaluating crypto projects. By understanding the nuances and intricacies that define successful projects, users can enhance their prediction accuracy and make informed investment decisions, benefiting from the crypto market's dynamic and often unpredictable nature.

Starting from basics

When considering cryptocurrency investments, it is essential to understand a project’s token tokeconomics and approach to raising capital through token offerings. These aspects are key indicators of a project’s health, scalability, and attractiveness to investors. Simply put, projects offer their tokens in return for investment in USD (stablecoins, ETH, BTC, etc) from public/private investors.

Tokenomics

What Is Tokenomics? Tokenomics is the economic model governing a cryptocurrency or token’s behavior within its ecosystem. It encompasses everything from the token’s supply distribution, issuance mechanism, and inflation rates to its utility, demand factors, and how it incentivizes participants. In essence, tokenomics outlines the “rules of the game” for a token, influencing its long-term sustainability and success.

Significance in Project Viability Assessment: Analyzing a project’s tokenomics is essential for assessing its viability for several reasons:

  • Supply and Demand Dynamics: Supply and demand dynamics shape a cryptocurrency’s market value. By examining the issuance, distribution, and management of tokens, investors can gauge the likelihood of future supply bottlenecks or excesses, influencing the token’s price movements.
  • Utility and Incentives: A token must have clear utility within its ecosystem, whether used for governance, transactions, staking, or accessing services. This utility, coupled with incentives for users, drives demand and underpins value.
  • Economic Sustainability: Well-designed tokenomics ensures the project’s economy is sustainable, preventing excessive inflation or token value depreciation over time.

Tools for Tokenomics Analysis

  • Project Whitepapers & Documentation: A project’s whitepaper should detail its tokenomics model and offer insights into the token’s utility, distribution plan, and economic safeguards.
  • ChainBroker: Offers detailed information on token supply metrics, market capitalization, trading volume, and price history.
  • CryptoRank.io: Provides insights into token economics, including supply details, market cap comparisons, and volume analysis, aiding in evaluating a token’s financial health and potential growth.

Diving Deep into Token Offerings and Community Engagement for Crypto Beginners

The crypto world is vast and can be complex, especially for beginners. Let’s simplify and explore crypto projects' key fundraising mechanisms and strategies for building their ecosystems and engaging with communities.

Public Sales

Public sales are where crypto projects open their doors to the broader public, allowing anyone to invest. There are three main types:

  • ICO (Initial Coin Offering): Think of it as a crowdfunding campaign but for crypto projects. Projects sell their tokens directly to you, the investor, to raise money for development. It’s straightforward but requires due diligence as it’s less regulated.
  • IEO (Initial Exchange Offering): This is similar to an ICO but is conducted on a cryptocurrency exchange platform. The key advantage here is that the exchange vets the project before launching the sale, adding an extra layer of security for investors.
  • IDO (Initial DEX Offering): IDOs are the decentralized version of IEOs conducted on decentralized exchanges (DEXs). They support immediate token trading, offering liquidity and accessibility without central control.

Why It Matters: Public sales allow private investors to participate in potentially groundbreaking projects from their infancy. Understanding each type helps you navigate where and how to invest safely.

Tools to Use:

CryptoRank.io and ChainBroker.io: These platforms offer detailed insights into public sales, including past performance and terms.

Private Sales

Before a project goes public, it might seek funds through private sales, targeting specific investors under exclusive terms:

  • Pre-Seed and Seed Rounds: These are the earliest funding stages where projects get capital to turn their ideas into prototypes. Investments are typically small, given the high risk at this stage.
  • Strategic Round: Here, projects look for investors who bring more than just money — such as industry expertise or market access — to help the project grow.
  • Private Round: This stage is for bigger investors (like institutional investors or wealthy individuals) who believe in the project’s potential and are offered tokens at preferential prices.

Why It Matters: Private sales are important for a project’s early development. Understanding this process sheds light on how projects secure their initial capital and early investors' confidence in them.

Tools to Use:

  • Crunchbase: Offers data on startups, including crypto projects and their funding rounds.
  • Social Media and Project Announcements: These are for official announcements about private sales and investor information.

Retrodrops and Airdrops

Retrodrops and airdrops are techniques projects use to distribute tokens, fostering community growth and loyalty:

  • Airdrops: Projects send free tokens to the crypto wallets of potential or current supporters. It’s a way to promote the project and reward community members.
  • Retrodrops: These target users who performed specific actions or were part of the community before a certain date, rewarding early and loyal supporters.

Why It Matters: Participating in and tracking these events can sharpen your understanding of market trends and community behaviors, aiding in making more informed predictions on the ROI & Initial Listing Prediction Markets. Analyzing the aftermath of airdrops and retrodrops regarding token price movement, community growth, and social media buzz can offer predictive insights into similar future events and their potential impact on the market.

Tools to Use:

  • Etherscan and BscScan: Track and verify airdrop transactions to ensure legitimacy.
  • Social Media and Project Announcements: Stay updated on upcoming events.

For Oriole Insights users, understanding these mechanisms enriches your ability to make informed decisions in the ROI & Initial Listing Prediction Markets. It’s not just about making random predictions but understanding the foundations of what makes a project potentially successful or not.

Decoding Token Distribution and Supply for Crypto Beginners

Understanding the intricacies of token distribution and supply is essential for anyone navigating the cryptocurrency market. These factors are necessary in determining a project’s readiness for the market and its ability to maintain price stability once launched.

Initial Token Circulating Supply and TGE (Token Generation Event)

Initial Token Circulating Supply

The initial token circulating supply concept is at the heart of any crypto project launch. This term refers to the volume of tokens immediately available for trading when the project is initially listed on the exchange. It’s important to note that this is just a portion of the total supply, which may include tokens earmarked for future releases, funds allocated for development, or portions set aside for the project team.

Understanding TGE

The Token Generation Event, or TGE, is pivotal for any crypto project. It signifies when the tokens are first made available for public trading, transitioning the project from a development (testing) phase to active market participation. It’s a landmark event that marks the project’s entry into the broader crypto economy.

Impact on Market Dynamics: The initial amount of tokens circulating in the market can impact the token’s price from the start. A well-balanced initial supply can help restrain inflation and foster price stability. Conversely, flooding the market with too many tokens can lead to a rapid price dump. It’s also crucial that tokens allocated to the team, advisors, and early investors are locked and vested over time to prevent market manipulation and ensure long-term project commitment.

Example: Consider a project with a total supply of 100 million tokens, of which 10 million are made available at TGE. Due to high demand, the price will likely increase if these tokens are quickly bought. However, if too many tokens were released or large holders (like team members) suddenly sold off their tokens, it could lead to a price drop.

Token Unlock Schedule

Post-TGE, not all tokens are thrown into the market simultaneously. The token unlock schedule is a roadmap that details when the reserved or locked tokens (those not part of the initial circulating supply) will be released into the market. This schedule gradually releases tokens held by the project’s team, advisors, and early investors.

A strategic unlock schedule affects market stability. The project can mitigate sudden price swings and maintain investor confidence by controlling the influx of new tokens into the market. Predictable token releases according to the schedule ensure transparency and trust in the project’s long-term vision.

Tools for In-Depth Analysis:

  • ChainBroker and CryptoRank.io: These platforms visualize token unlock schedules and vesting periods, giving a transparent view of how the token supply will evolve.
  • Project Websites and Whitepapers: Always the most authoritative source, they offer detailed explanations of the token distribution strategy, including plans for token unlocks and vesting.

By understanding how tokens are issued and managed, crypto enthusiasts can better predict supply-related price movements and evaluate the project’s sustainability.

Vesting, Locks, and Cliffs

In cryptocurrency investments, terms like vesting, locks, and cliffs directly influence a project’s stability and investor confidence. Let’s break down these terms to understand their significance in crypto projects.

Vesting

Imagine being part of a promising new crypto project and receiving tokens as a team member or early investor. Instead of getting all these tokens at once, they’re “vested” over time or upon reaching certain project milestones. This means you earn your tokens gradually, ensuring you stay committed to the project’s success.

Locks

Locks act as a safeguard, preventing you from selling or trading your tokens immediately after receiving them. This mechanism ensures that not everyone can sell their tokens at the same time, which could lead to a sudden drop in the token’s price, harming the project.

Cliff

A cliff period is like a waiting room. After the project launches (TGE), you must wait a set time (often several months) before any of your tokens begin to vest. After this cliff period, your tokens start vesting according to the agreed-upon schedule.

Market Implications: By implementing vesting and locks, projects can align the long-term interests of the team and early investors with the project’s success. It discourages the immediate selling of tokens, helping to stabilize the price and secure a gradual increase in token circulation in the market.

Tools and Resources for Understanding Vesting Schedules

  • Project Whitepapers and Roadmaps: Always start here. Projects typically detail their vesting schedules, lock periods, and cliff terms in these documents, providing transparency about how tokens will be distributed over time.
  • ChainBroker and CryptoRank.io: These platforms offer insights and visualizations of a project’s vesting schedules and lock periods, making it easier for investors to understand when tokens will enter the market.

Practical Tips for Oriole Insights Users

When conducting due diligence on crypto projects on Oriole Insights, pay special attention to:

  • Vesting Terms: Look for projects with reasonable vesting periods that incentivize the team and early investors to contribute to the project’s long-term success.
  • Lock Periods: Shorter lock periods might indicate a higher risk of early sell-offs, potentially affecting the token’s price stability.
  • Cliff Periods: A cliff period indicates the project’s commitment to stability post-launch. Projects without a cliff or a very short cliff might pose a higher risk of early market saturation.

Market Capitalization, Circulating Supply, and Fully Diluted Valuation

Navigating the world of cryptocurrency investments requires understanding terms like Initial Market Capitalization, Circulating Supply, and Fully Diluted Valuation. These metrics are important for assessing a crypto project’s valuation, market presence, and growth potential. Let’s demystify these terms with clear explanations and practical examples.

Circulating Supply

This represents the number of tokens that are currently available for public trading. If a project has a total supply of 10 million tokens but only 1 million are available for trading, the circulating supply is 1 million.

Initial Market Capitalization

Think of Initial Market Capitalization as the market’s first impression of a token’s value. It’s calculated by multiplying the price at which the token first trades (its initial price) by the number of tokens available for trading (initial circulating supply). For example, if a project launches with 1 million tokens priced at $1 each, its Initial Market Capitalization is $1 million.

Fully Diluted Valuation (FDV)

FDV gives you a glimpse into the future, showing the project’s market cap if all tokens were circulated. Using the previous example, if the total supply is 10 million tokens and each is priced at $1, the FDV is $10 million, regardless of how many tokens are currently circulating.

Tools for Analysis:

  • CoinMarketCap and CoinGecko: Use these platforms to find real-time data on a project’s market cap, circulating supply, and FDV.
  • Project Whitepapers: Always check the project’s whitepaper for detailed information on total supply and distribution strategies that affect FDV.

Demand Factors: Driving Token Value

Several key factors influence the demand for a token:

  • Utility and Use Cases: Tokens with clear, valuable use cases within their ecosystems are more likely to be in demand. For instance, a token that users can spend on a platform to access special features or discounts has a direct utility driving its value.
  • Partnerships and Ecosystem Development: Collaborations with other projects can enhance a token’s utility and expose it to a broader audience. For example, collaborating with a popular decentralized finance (DeFi) platform and further token cross-usage can significantly increase demand.
  • Market Sentiment and Trends: The general mood of the market can greatly influence demand. During a bull market, even projects with less apparent utility can see their token demand surge.
  • Community Engagement: An active, engaged community can drive demand through advocacy, development, and participation. Tokens with strong communities often see higher demand and price stability.
  • New Markets (Listings) on Tier 1–2 Exchanges: Listings on prominent exchanges enhance a token’s visibility, making it accessible to a larger pool of investors and traders. This usually leads to increased liquidity and potentially a broader holder base, contributing positively to the token’s demand and price.
  • OTC Investments and Direct Investments from Big Players (VCs): After a token becomes publicly tradable, direct investments or over-the-counter (OTC) deals with venture capitalists (VCs) or institutional investors can signal strong confidence in the token’s potential. These investments often bring capital and strategic support, potentially leading to increased demand and price appreciation.

Tools for Demand Analysis:

  • Social Media and Forums: Twitter, Reddit, and Telegram are great for getting a sense of community engagement and sentiment.
  • LunarCrush: Provides social media activity and sentiment analytics, offering insights into how these factors may influence demand.

Grasping key financial metrics such as market capitalization, circulating supply, and fully diluted valuation (FDV) is vital for making informed investment choices.

Fundraising and Market Entry

Understanding how a crypto project raises funds and plans its market entry is the next important step. These aspects can significantly influence the project’s growth, the appreciation of its token, and its standing within the crypto community.

Notably, the pedigree of the investors (e.g., leading venture capital firms or esteemed crypto funds) matters as much as the amount raised. Investment from high-profile entities not only enhances the project’s credibility, but also suggests a thorough vetting process, signaling a safer bet for retail investors.

Example: Consider a project that secures $5 million in a seed round from top-tier venture capital firms. This level of backing not only funds the project’s initial stages, but also signals strong institutional belief in its success, potentially boosting retail investor confidence.

Tools for Fundraising Analysis:

  • ChainBroker offers a deep dive into fundraising details, including round specifics and investor profiles.
  • CryptoRank.io tracks fundraising progress and provides insights into token performance after public sales, helping users assess the project’s financial health and investor interest.

Funds and Backers

The backing of renowned investors or funds is not just a financial boon but also a vote of confidence, bringing a network of contacts, expertise, and a seal of approval that can significantly affect a project’s market perception. Projects with backing from well-respected names in the crypto world are often viewed as more trustworthy and promising, enhancing their appeal to a broader investor base.

Example: A project receiving investment from a well-known fund like Andreessen Horowitz or Sequoia Capital immediately gains prestige and credibility, likely leading to increased interest and investment from the wider crypto community.

Tools for Analyzing Project Backers:

  • Crunchbase and CoinMarketCap are excellent resources for researching a project’s backers, investment track records, and other ventures they’ve supported.
  • Project Websites and Whitepapers: The primary sources for direct information on a project’s partnerships and investor base. Many projects proudly list their backers and strategic partners, offering insights into the level of support and confidence behind them.

For beginners in crypto, grasping the concepts of fundraising and analyzing the strength of a project’s backers are key steps in conducting thorough due diligence. These insights reveal a project's financial health and support structure and provide a glimpse into its potential for success and longevity in the competitive crypto market.

Launchpads and the Initial listing process

The listing process and launchpads are pivotal for projects aiming to secure their position and grow their visibility in the competitive cryptocurrency market.

Launchpads are platforms that support new crypto projects in launching their tokens, offering a curated environment for early-stage investments. These platforms play a significant role in project fundraising, allowing investors early access to potentially lucrative opportunities.

The Initial listing is when a cryptocurrency project’s token becomes available for trading on an exchange for the first time and becomes available for retail trading. This step is important because it marks the project’s entry into the broader market, making it accessible to a vast pool of potential investors.

Securing a listing on a reputable exchange or having support from a notable launchpad can enhance a token’s visibility, accessibility, and liquidity. It often leads to increased investor interest, positively influencing the token’s price and trading volume. For example, tokens launched on platforms like Binance Launchpad, Polkastarter, and GameFi tend to receive considerable attention from the crypto community, potentially leading to an uptick in demand and price appreciation.

Exchanges Known for Quality Listings and Launchpads:

  • Binance: Known for its comprehensive ecosystem, Binance offers one of the most sought-after launchpads in the industry.
  • Coinbase: A platform renowned for its demanding listing process, ensuring that only high-quality projects make the cut.
  • Bybit: Offers a user-friendly platform that provides access to innovative and promising projects.
  • Huobi: A global exchange that provides a launchpad for new tokens, emphasizing a thorough vetting process.
  • KuCoin: Known for its KuCoin Spotlight, the platform helps new projects reach a broad audience and secure funding.

Tools for Enhanced Market Analysis:

  • CoinMarketCap: This platform offers detailed information on where tokens are listed and upcoming launchpad projects, providing insights into the token’s market activity and potential.
  • Exchange Announcements: Directly following announcements from exchanges can offer up-to-the-minute information on new listings and launchpad initiatives.

Recognizing the strategic importance of exchanges and launchpad platforms is key to evaluating a project's accessibility. A project's presence on major platforms such as Binance, Coinbase, Bybit, Huobi, and KuCoin can significantly influence its visibility, liquidity, and investor interest.

Enhancing Competitive Analysis with Market Metrics

In the dynamic world of cryptocurrency, conducting a competitive analysis is paramount for investors aiming to unearth projects with the potential for significant success, innovation, and sustainability. This essential step in due diligence involves a deep dive into how a project stands up against its competitors, scrutinizing the team’s expertise, alignment with current market trends, and the detailed planning visible in its developmental roadmap.

Understanding Competitive Positioning

When comparing projects, especially those within the same niche or category, it’s not just about identifying which one has the flashiest technology or the most vibrant community. It’s about understanding the fundamental aspects that might give a project an edge over others or, conversely, areas where it might lag. Key areas to examine include technological innovations, community engagement levels, practical applications of the token, and the strength of strategic partnerships. The goal is to pinpoint what makes a project uniquely positioned to capture market interest or what gaps it may need to address.

Why Competitive Analysis Matters

A thorough competitive analysis does more than highlight a project’s strengths or weaknesses; it offers insights into its potential market value, especially when it’s about to be listed on an exchange. Investors can estimate how the market might value a new project by comparing it with similar competitors. For instance, projects from the same niche can be juxtaposed based on market capitalization, Fully Diluted Valuation (FDV), and user numbers. This comparison provides a clearer picture of a project’s standing and potential growth trajectory relative to its peers.

Applying Competitive Analysis

Let’s take a practical approach to competitive analysis by considering two hypothetical projects in the decentralized finance (DeFi) niche, “DeFiAlpha” and “DeFiOmega.” By examining their market cap, FDV, and user numbers, an investor can perceive that while DeFiAlpha has a higher market cap, DeFiOmega features a rapidly growing user base and a lower FDV, indicating a potentially undervalued project with room for growth. This kind of analysis, rooted in direct comparisons, equips investors with the knowledge to make informed decisions, identifying projects with the right mix of innovation, market readiness, and growth potential.

Tools for Analysis:

  • DappRadar: This website compares the functionality and user base of decentralized apps.
  • CoinMarketCap and CoinGecko: Provide comprehensive tools to contrast project metrics, including market cap, volume, and user growth.

Team and Advisors

The experience, track record, and credibility of the project team and its advisors are paramount. These individuals drive the project’s vision, address technical and market challenges, and foster essential partnerships.

Significance of Team and Advisor Backgrounds

A project’s team and advisors bring a wealth of experience, industry insights, and networks indispensable for its development and growth.

For example, having team members or advisors who have previously worked with leading projects in the crypto space is a strong sign of their comprehensive experience and established connections within the industry. These attributes are invaluable, as they can significantly ease the path to securing partnerships, achieving listings on tier 1 exchanges, or facilitating fruitful collaborations with other projects.

Such experienced individuals often have a deep understanding of the market, technical expertise, and a proven track record of navigating projects to success.

Research Tools:

  • LinkedIn: Offers detailed professional backgrounds of team members and advisors.
  • Project Websites: Typically list team and advisory board members, highlighting their achievements and roles in the project.

Delving Deeper into Project Roadmaps

A project roadmap is more than just a timeline; it’s the strategic blueprint that outlines the project’s key milestones, including product releases, mainnet launches, and other pivotal developments. It showcases the project’s vision and step-by-step plan to bring it to fruition.

Why It’s Crucial

  • The roadmap gives investors and the community a clear view of when significant project milestones are expected. This anticipation can positively influence the token’s price as these milestones approach.
  • While the arrival of major developments can drive price upsurges, it’s essential to analyze these events within the context of token unlocks and other economic factors outlined in the project’s tokenomics. A major product launch might coincide with a significant token unlock, potentially affecting the price dynamics.

Evaluating a Project’s Roadmap

  • Assessment of Milestone Feasibility: Evaluate whether the project’s milestones are realistic and achievable within the proposed timelines. Unrealistic roadmaps can be a red flag, indicating potential delays or challenges in meeting project goals.
  • Integration with Tokenomics: Analyze how planned milestones align with the project’s token release schedule. Look for strategic alignment that supports sustainable price growth rather than short-term spikes followed by declines.
  • Impact on Token Price: Historical data shows that anticipation of key events often leads to an increase in the token's price.
    However, perceptive investors should consider the broader tokenomics context to assess whether these gains are sustainable.

Tools for Roadmap Analysis

  • Project Websites and Social Media: Direct sources for the most accurate and up-to-date roadmap information.
  • ChainBroker and CryptoRank.io can provide insights into how similar projects have performed relative to their roadmaps.

Community and Communication

A robust community and transparent communication are pillars of a crypto project’s success, influencing its credibility, user engagement, and overall market perception.

Social Media Presence

Social media platforms foster a sense of community and ensure transparent, direct communication between the project team and its stakeholders. Active social media engagement can bolster project visibility, encourage community participation, and provide a real-time feedback loop.

Importance of Influential Followers: Observing who is following and talking about the project on social media is vital. Endorsements or mentions by well-known personalities or reputable figures in the crypto space can significantly boost the project’s credibility and attract more attention. High-profile followers often signal a project’s legitimacy and potential.

Tools for Analysis:

  • TwitterScore.io: Helps evaluate the influence and engagement levels of a project’s Twitter account.
  • BuzzSumo: Useful for tracking how often and by whom the project is mentioned across social media platforms.

Token Utility: The Core of Value Proposition

Token utility encompasses the practical applications of a token within its project ecosystem. This could range from facilitating transactions and granting access to services to enabling governance decisions by token holders. Essentially, a token’s utility makes it valuable to its users beyond speculative trading. The token utility can include earning rewards through staking, participating in governance, or accessing exclusive content or services.

How to Assess Token Utility:

  1. Functional Use: Look for how the token is used in the project. Does it unlock special features, offer discounts, or is it merely a currency within the ecosystem?
  2. Necessity: Determine if the token significantly benefits the project’s operation or user experience. A token with a utility integral to the project’s core functionality will likely have sustained demand.
  3. Incentive Alignment: Ensure the drivers incentivize long-term holding and participation, rather than quick sell.

Tools for Analysis:

  • Project Whitepapers: These documents often provide detailed explanations of the token’s role and utility within the ecosystem.
  • Developer Blogs and AMAs (Ask Me Anything sessions): Direct insights from the project team about how they envision the token’s use and future developments.

Conclusion

Throughout this comprehensive guide, we’ve traversed the key aspects of conducting due diligence on crypto projects, highlighting the importance of tokenomics, initial token offerings, token distribution and supply, market capitalization and demand, fundraising and market entry strategies, competitive analysis, community engagement, and token utility and mechanics. Each of these facets plays a role in assessing a project’s viability, market potential, and long-term sustainability.

The introduction of ROI & Initial Listing Prediction Markets on Oriole Insights underscores the community's need to understand these components deeply. Knowledge in these areas enhances the ability to make informed predictions and equips investors with the insights to navigate the volatile and often complex crypto market landscape.

Conducting thorough due diligence is paramount for investing or participating in crypto predictions. It enables users to sift through the noise, identify projects with genuine potential, and make decisions based not on speculation but solid, analytical foundations. For Oriole Insights users, this means leveraging the platform’s features to their full potential, engaging with the community, and ultimately contributing to a more informed and educated investment environment.

Oriole Insights is a gamified prediction platform harnessing collective wisdom. Users forecast asset trends and event outcomes, enhancing their reputation and trust and gaining increased publicity in the community.

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Oriole Insights
Oriole Insights

Oriole Insights is a gamified prediction platform harnessing collective wisdom. Users forecast asset trends and event outcomes on the crypto market