Community Management: Building the foundation of your ICO

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When we talk about ICO marketing and promoting blockchain based ideas, the most prominent demographic that needs to be targeted are the millennials. Since ICO marketing activities are carried out all across the globe to tap potential crowdfunders, the importance of building an effective, widespread and strong community is paramount.

At the end of the day, an ICO campaign is defined by the funds it has raised and in a quest to achieve that, the core idea of the project has to reach out to the widest relevant community in a clear and lucid manner with an objective to embed the project idea into the audience’s minds leaving no stone unturned to clarify their doubts and queries. Here lies the importance of Community Management.

Studies suggest that millennials spend most of their time surfing online, and hence, various social channels are the best way to reach out to them. However, various restrictions have been imposed upon a number of social media channels like Facebook and Twitter in regard to ICO marketing. Though there are hacks and tricks to put across relevant content through these channels, a myriad of other marketing opportunities have popped up.

Depending on the relevance of the core idea, budget, company size and overall marketing strategy, companies adopt the best possible multi-faceted approach towards marketing, branding and positioning their ICO. In this article, we shall outline the broader aspect of ICO marketing through effective community management across multiple general channels.

• Reddit: This platform houses a very knowledgeable group of individuals keen to maintain a close eye on ICO campaigns. With top quality and convincing content posting on Reddit, your ICO can attract a lot of useful eyeballs, who in turn spread the word about your project.
• Telegram: It is one of the most widely accepted platforms among blockchain enthusiasts across the globe. Community managers should handle this very diligently with an objective to pin important messages to keep the community updated about all kinds of happenings around your project. The Telegram platform is highly secured with a number of security features including encrypted conversations.
• Steemit: Steemit is yet another content sharing platform widely accessed by members of the blockchain community. Posting quality content on this channel shall gradually increase community engagement.
• Facebook, LinkedIn, and Twitter: All these channels have imposed considerable restrictions on advertising and marketing related to ICOs. However sharing relevant content in various ICO related private groups can grab the attention of a lot of influential individuals, especially on LinkedIn. Using proper hashtags makes your content reach the most relevant and interested people, thus generating quite decent engagement. These channels despite their limitations are not to be missed out on.
• Bitcointalk: This is probably the most important forums in regard to ICO marketing. The platform is especially meant for crypto enthusiasts and community managers should definitely be active here, engaging with the audience, keeping them updated and answering their queries related to the project. Bitcointalk is the sole platform which positions your project right in the centre of prominent crypto enthusiasts.

To wrap it up, let’s briefly focus upon the responsibilities of a community manager:

• Talk about the project in relevant groups across multiple social channels.
• Answer and resolve all kinds of queries related to the project.
• Maintain a positive vibe about the project by being highly active and handling negative comments subtly.
• Evolve and enhance the community through quality knowledge sharing.

Our ICO marketing firm houses a number of well trained and experienced community managers having handled a number of projects across multiple regions throughout the world. Get in touch with us to craft an efficient community management strategy which is relevant to your business perspective.

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Hope this helped. Thanks for reading.