Marketing: The Most Important Facet of Your ICO Campaign
A bit of looking around yourself will make you realize that ICOs are stemming up from hither and thither. This trend is a testimony to the enormous buzz around the concept of ICOs, but it also hints towards the jaw-dropping ICO failure rate of about 90%. The age-old theory of “Survival of the fittest” applies here as well.
So, what represents the thin line between a failed ICO attempt and a highly successful ICO? It’s a no-brainer: A sound marketing strategy. Fundraisers often underestimate the power of marketing and end up paying the price for it. In this article, we shall reflect upon the importance of marketing an ICO and understand why it is as important, rather more important than any other facet of your ICO campaign.
It is necessary to send across your idea to a wide range of audience in order to scale your company and create a buzz around the ICO. Consider your ICO as a brand and keep adding value to it, in a quest to retain the brand proponents. Let’s take a look at the areas where you need to focus in order to ensure that your ICO is supported by a strong marketing strategy, thus fulfilling the whole objective of meaningful brand value creation, which in turn will serve as a quintessential factor towards the performance of the ICO.
• An appealing website: A killer website is supposed to be the selling point of your idea. A slow, mismanaged website with a poor design is most likely to turn off potential investors. Your website should have a very creative design with a proper blend of concise information (whitepaper link, explanatory videos, core team’s precise bio etc.) and eye-pleasing creatives which send across the most relevant message to the readers. Ignoring this part can prove fatal to the fortunes of your ICO.
• An informative whitepaper: This is the ground where you have the opportunity to convince potential investors to invest in your idea. Make sure, you have laid down thorough information about your offerings and how investors will benefit by venturing into the ICO. The white paper needs to be well structured and properly designed which explains the core of your idea, the working methodology of your product, a roadmap about how are you planning to scale, token economics etc. All of these needs to go through lucidly. The whitepaper might make or break the hopes of your ICO.
• Team reputation:Investors check out every minute details about the core team of the company before investing into the venture. It is important that the top management members are from a relevant background in alignment with the product offering. This along with well maintained and active social media profiles, build a trust among the community about the authenticity of your company. Market yourself well and your venture would benefit out of it.
• Community building: A proper presentation of the ICO and gaining the trust of the crypto community is an important aspect of ICO marketing. Platforms like Reddit, LinkedIn, Bitcoin talk, Quora, Telegram are widely used by the crypto community and being actively involved in discussions on these platforms can provide your ICO with the much-needed exposure. Spread the word about your ICO on these platforms to utilize the immense power of social media.
• Paid advertisements: ICO advertisement is another way to promote your campaign effectively. However, many restrictions have been imposed on platforms like Facebook, Twitter, and Google, when it comes to ICO advertising. But it is important to utilize the limited opportunities in these spheres which have a huge user base. Here comes the importance of smart advertisement techniques by experienced professionals. PPC advertising can also work if you wish to target a specific sector of the audience. You can also opt for crypto specific platforms like CoinZilla for unregulated advertisement.
• Public Relations: It is very important to expose your ICO to the general public. Having close ties with the media will help you to achieve this. Apart from press releases, news publication websites are also a very effective way to reach out to the masses. Hence it is essential to have a dedicated team for PR management which can develop cost-effective beneficial relationships with popular media houses and publications to position your ICO in front of a relevant audience.
These simple yet effective marketing strategies will allow your ICO perform to its full potential. However, it is a humungous task to manage all these efficiently and we at Orion Stride seek to make your job easier.
As you concentrate on delivering a world-class product, which shall solve existing problems in the society, our team of experienced professionals is willing to provide you an end to end marketing solution.
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Hope this was helpful. Thanks for reading!
