Ost Powers Decrypt Token for Media Engagement
Decrypt token built on Ost technology demo’d at EthCC in Paris, featuring branded Decrypt Seasons. Program to launch in Q2 2020.
We are excited to announce that leading crypto media company Decrypt will launch its own token that rewards audience engagement powered by Ost technology, enabling Decrypt to unlock revenue opportunities beyond the traditional media advertising model.
Taking advantage of our technology that enables developers to seamlessly embed Ethereum wallets into applications to benefit from zero-fee microtransactions, Decrypt will issue a token that its audience can earn by reading, engaging with, and sharing articles. In this way, Ost technology is helping one of the fastest-growing companies covering the blockchain space to actually harness the power of the technology to capture value in significant, new ways.
By partnering with Ost, we’ve been able to build out an innovative approach to sponsorship where users read the content they care about and advertisers don’t get in the way — they add real value.
— Josh Quittner, editorial director and co-founder of Decrypt.
James Dyer, Decrypt co-founder and head of product, highlighted the top reasons the media company chose Ost when he announced and demonstrated the new token in a presentation at EthCC in Paris alongside Ost CEO Jason Goldberg:
- Users First — Ost provides a toolkit for delivering outstanding UX
- Fast — the user experience is lightning fast with instant transactions
- Cheap — embedded microtransactions mean rewards are low-cost
- Secure — there is leading security out the box
- Developer velocity — Ost provides SDKs to bootstrap implementation
Introducing Decrypt Seasons — a new tokenized sponsorship model
Decrypt tokens will be released in “seasons”, via the Decrypt app. Each season will be co-sponsored with an advertising partner and users will be able to collect tokens across seasons and store them in their in-app wallet.
Just as with Pepo, the community app powered by Ost, Decrypt’s highly engaged readership can also cash out their tokens for products or services at places like Amazon or Airbnb thanks to Ost’s new regulatory compliant Redemption Store SDK.
Join the Q2 2020 Decrypt Token Rollout
Decrypt readers are invited to register now for the beta program.
Potential Decrypt Seasons sponsors are encouraged to learn more by contacting James@decrypt.co
Proudly Powered by Ost
We are proud that Ost technology already powers the leading crypto community app, Pepo, and we are delighted it will now be used for increasing media audience engagement with Decrypt.
The Decrypt partnership, coming as Pepo usage continues to grow, further inspires us to realize our goal of helping web platforms create new revenue streams by easily launching Ethereum applications. Together with pioneers, we can integrate branded tokens into platforms to transform communities into dynamic ecosystems, while delivering blazing fast and gorgeous user experiences that delight and surprise people.
It is thrilling to be one of the leading enablers of the Internet of Value.
About Decrypt:
Decrypt is a media company dedicated to helping people understanding blockchain, cryptocurrencies and the advent of the decentralized web. Founded in 2018 in London and New York, Decrypt is funded by ConsenSys, a NY-based incubator, but is both editorially and operationally independent.
About Ost:
Ost makes it easy to use Ethereum in mainstream applications. Our technology enables apps to seamlessly embed Ethereum wallets to benefit from zero-fee micro-transactions. Pepo by Ost is the first blockchain app approved by Apple and Google for in-app purchases and cash-out options. Apps designed with Ost enjoy blazing fast speeds, gorgeous user experiences, and regulatory compliance.
Press & Media Inquiries
Matt Hussey, matthew@decryptmedia.com
Raul Romanutti, press@ost.com
