Simple Token Finalizes Token Sale Price. Announces Advisors. Launches Community “Proof of Support” Rewards

We have 3 significant announcements today regarding the Simple Token initial sale event (“ICO”) on 14 November, 2017.

  1. We have set the final offering price for Simple Token at $0.0833 per token, $20M hard cap, 30% of the 800,000,000 finite token supply available for purchase.
  2. We are announcing 13 named advisors who span the blockchain, consumer internet and corporate worlds.
  3. We are launching the Simple Token “Proof of Support” program to thank and reward our early supporters.

Creating a Best-in-Class Platform, Token Sale and Simple Token Ecosystem

From the beginning of the Simple Token project we set out to be an example of a professional, responsible, “best in class” platform and token sale. To that end:

  • We partnered with King Wood & Mallesons & Perkins Coie on legal and regulatory matters and sought out legal opinions in numerous jurisdictions.
  • We are taking great efforts to ensure that ST is a utility token, with definable utility and use of ST prior to token sale and distribution.
  • We engaged 3 security auditors, Zeppelin Solutions, Cure53, and Bok Consulting to audit our smart contracts.
  • We partnered with a “Big 4” firm on tax, governance, reporting, and transparency.
  • We partnered with Smith & Crown to dive deep into ST token economics and modeling.
  • We established a Board of Directors for the OpenST Foundation with 5 members including 3 non-executive directors.
  • We publish all of our work on our website, including our entire pitch deck, our technical white-paper, and a series of side papers that go deep into very specific ST topics.
  • We have published our token sale smart contracts on GitHub, and we are in the process of publishing our project code on GitHub within next 24 hours.
  • We are highly responsive in our Telegram channel, making sure that every potential buyer-customer of Simple Token gets their question answered promptly and substantively.
  • We’ve secured meaningful advisory board relationships that add value to the project, as described in detail below.

Sale Details — Finalized Token Sale Price at $0.0833 per token, 30% of Supply, $20M hard cap

Simple Token “ST” is a utility token and our customers need to acquire ST in order to create their own branded tokens powered by ST. As such, the pricing of ST, as with any utility, is a very important topic.

The upcoming first Simple Token sale event on November 14, 2017 (commonly known as an “ICO”) is required for two reasons:

  1. Because the OpenST Protocol requires staking ST to create BT, we need to first create ST and have some value placed on it by purchasers of ST.
  2. So that we can create an endowment for the community ecosystem. 27.2% of the ST token supply is intended to be reserved for what we call the Network Accelerator Program. This will be used by the OpenST Foundation Limited (“OpenST”) to seed projects, developers, and teams that are building interesting use cases based on ST. In this manner we can become a seed program/accelerator for a new generation of apps launching branded token economies..

When we began the ICO process back in August, we decided to price ST at $0.1667 per Simple Token by selling up to 30% of the finite 800,000,000 ST for $40 million (hard cap). We modeled that we needed a lot less than $30M to $40M in revenues to fund the first phase of the Simple Token project, but with the uncertainty and volatility of crypto markets, we opted for a larger price to provide a cushion for long term development of Simple Token.

In keeping with our “best in class” ethos, today we are announcing an important revision to the token economics for our 1st token sale. We are taking this decision for two reasons:

  1. We want to show responsibility and accountability towards the community and ecosystem we are developing and only take as much funds as we require for the next phases of the project;
  2. We believe this decision prices Simple Token correctly and fairly for our customers at launch of the OpenST protocol.

Here are the details, and we think our customers are going to like it:

We have set the initial price for Simple Token at $0.0833 per token (vs. the previously marketed $0.1667) and we have lowered the hard cap to $20M vs. the previous $40M.
30% of the 800,000,000 token supply will be sold for $20M.
This is more than enough revenue for us to accomplish our near to medium term plans.
Our early backers, who have already purchased several million dollars worth of Simple Tokens in pre-sales, are supportive of this move.

** Note: Purchasers in Token Sale #1 get automatic 20% discount on Token Sale 2.

We have also released a final version of the Simple Token project deck.

I’m available in our Telegram channel to answer any questions.

Announcing Simple Token Advisors From the Blockchain, Consumer Internet, and Corporate Worlds

Today we are also announcing for the first time some of the members of our advisory board. We have carefully selected advisors who are helping us bridge the gap between the crypto world and mainstream businesses and startups. All of our advisors are playing an active role and working closely with our teams to refine our technology, token economics, and market development efforts. We will also be announcing a couple of additional technical advisors in the comings days.

Meet the Simple Token Advisors:

  • Trent McConaghy. Trent likes to build things that matter for humanity in the long term. He’s working on democratizing data. This is via Ocean decentralized data exchange protocol & network, BigchainDB & IPDB blockchain database protocol & network, COALA IP protocol, and advising the Estonian E-residency program. His long-term goal is to help ensure that humanity has a role in an increasingly autonomous world.
  • Brian Lio. Brian is the founder and CEO of Smith + Crown. He is the Chief Research Adviser to the Digital Chamber of Commerce’s Token Alliance and a Fellow at the Singapore University of Social Sciences. Previously, he founded the Bright Iron Group, a design, strategy and user experience consultancy based in NYC and has held positions at Microsoft and DDB.
  • Allen Morgan. Allen has been deeply-involved with technology startups for more than 35 years. He is an early-stage investor and startup advisor. He also serves as Managing Director, New Ventures Group, at Idealab, where he is on the Board of Directors. Previously, he was Managing Director at Mayfield Fund. Prior he was a partner at Latham & Watkins and Wilson Sonsini Goodrich & Rosati.
  • Jehan Chu. Jehan is co-founder and Managing Partner of Kenetic Capital (formerly Jen Advisors), one of the first Blockchain Venture Capital and Cryptocurrency Funds as well as Token Sale Consulting in Asia. An early investor in crypto-currencies, Jehan Chu founded Ethereum Meetup Hong Kong and grew it from 5 persons to over 1,100 and hosted >60 Blockchain events including Ethereum Founder Vitalik Buterin 7 times.
  • David Bohnett. David is a philanthropist, technology entrepreneur, and the founder of early stage private equity firm, Baroda Ventures.​ David began investing in digital currencies and crypto companies in 2014. An internet pioneer, in 1994, David founded, once ranked one of the four most trafficked websites in the world. GeoCities became publicly traded on NASDAQ and was acquired by Yahoo!
  • Sebastian Quinn-Watson. Sebastian is a partner at Blockchain Global leading the Blockchain marketing and advisory business. He has advised on a number of successful and market leading projects such as Viberate (sold out in 45 seconds), Bankera (largest presale in history), Powerledger, Etherparty,, Airswap and others.
  • Gary Nuttall. Gary is well recognised in the Blockchain / Distributed Ledger Technology arena, with particular expertise in the commercial insurance and legal sectors. He is a founding partner of Team Blockchain, a global virtual consultancy practice and sits on the TechUK DLT Working Group. He writes articles for magazines and thought leadership blogs with a particular emphasis on blockchain.
  • Chris Dark. Chris is President International at C2FO. Based in the C2FO Hong Kong office, Chris is responsible for C2FO business in EMEA, Asia-Pacific and LATAM. Prior to C2FO, Chris held key leadership positions at Atomico, AOL ( and Bain & Co. Chris is a former entrepreneur and the Founder of, an early eSports community founded in 2002.
  • Daniel Weinberg. Daniel has over 20 years’ experience in financial trading & technology. He was a Senior Partner of Optiver APAC and founding member of the Optiver Global Foundation board. He is also a member of the Derivatives advisory committee for the Hong Kong, Singapore and Korean Exchanges and an adviser to a number of businesses spanning multiple industries and jurisdictions.
  • Thomas Power. Thomas is a cutting edge Board Member to numerous companies involved with Bitcoin, Ethereum, and Ripple, deeply connected in Silicon Valley, NYC, London, Australia, New Zealand with over 200,000 Twitter followers since March 2007. Raised and sold over £1bn since 1980. Focused on AI Big Data Bitcoin Blockchain Crypto Ethereum FinTech ICO SaaS Social Media Tokenomics …very Geeky, Social and Likeable.
  • Adam Jackson. Adam is a technology entrepreneur and investor obsessed with creating beautiful and intuitive software. Currently an active investor & advisor to early blockchain projects. Prior he was CEO and co-founder of Doctor On Demand. Previously founded DriverSide and MarketSquare. Angel investments include: Bolt, Placer, Aktana, Rapportive, MyTime, Automatic, Womply, Superhuman and Zenefits.
  • Matt Chwierut. Matt Chwierut is the Research Director at Smith + Crown. He guides a research team in evaluating new cryptocurrency protocols, authoring briefing memos on key emerging topics, and reviewing countless white papers and is a Fellow at the Singapore Institute of Management. He holds degrees from University of California Berkeley and Stanford University.
  • Tony Evans. Tony is a specialist in fiat and crypto currency based in Tokyo, Japan, with over 12 years experience in Asia. Tony has over 14 years’ experience in Europe and Asia in the finance industry from client facing, portfolio management, to managing teams.

Announcing “Proof of Support” Community Rewards from Simple Token

We have been overwhelmed by the positive community support since we came out of stealth mode a few weeks ago to announce Simple Token. Your enthusiasm for the project is humbling and inspiring.

We want to say thank you!

And, here’s how we are going to do it.

Introducing “Proof of Support Rewards” from Simple Token

Proof of Support enables any member of our community to get whitelisted for our 14 November “day 1 Early Access” only sale, and earn a 10% bonus on your purchase of Simple Tokens.

Step 1: Join our Telegram channel

Step 2: Send us 1 “Proof of Support” to show your support for Simple Token, to

Earn: A 10% Bonus on the Simple Token Early Access Sale

What is a Proof of Support? 
Your proof of support is entirely up to you. You decide. Make it authentic. Whether your preference is to tweet about @thesimpletoken, invite others to join our Telegram channel, create a YouTube video, post to your friends on Facebook, or on Bitcointalk or Reddit, or just emailing or texting your friends, you decide. And there is no minimum amount, no games, no bounties. It’s your decision entirely how much support you want to provide.

Email your proof of support to by 13 November, 2017. Your proof should be in the form of (a) your Telegram username / screen name, and (b) a screenshot of your support for the project.

Some important notes:

  • Make sure to email us your proof of support from the same email address that you plan to use to register for the Simple Token sale. We will send you an email reminder, once you submit your proof of support.
  • Once we approve your “proof of support” you will be given white-list instructions to register. You must register between 1 to 13 November 2017 and must pass KYC/AML (“know your customer” / “anti-money laundering”) checks in order to be officially whitelisted and approved to purchase in the token sale. Exact requirements for KYC/AML compliance to follow.
  • You must purchase Simple Tokens during the token sale on 14 November, 2017 in order to receive your bonus tokens. These are bonus tokens not freebies.
  • Your bonus tokens will be released to you within 30 days following the token sale to the same public ETH address that you have provided during registration.

Thank you to the Simple Token community for your continued support!