OTT today: refreshing our brand strategy
OTT started as a personal blog to explore think tanks and their role in supporting evidence-informed policymaking.
Over the years the blog grew into a global platform, community and consultancy.
Today, our team includes people living and working in six continents and visitors to our site, courses and events come from over 160 countries, making us a truly global community.
We realised that who we are as an organisation has evolved. So we asked Soapbox — who has accompanied us on this jounrey from blog to beyond and led numerous brand strategy workshops at our school for Thinktankers — to help us articulate who OTT is today and what we can offer our clients and community.
So here goes:
Who we are
OTT is a global consultancy and platform for change.
We are made up of two parts — OTT Consulting and On Think Tanks — known collectively as OTT.
What we do
We support and strengthen the work of think tanks and other research organisations, foundations, governments and non-governmental organisations.
Our consultancy work focuses on developing tailored solutions to specific challenges. Through services spanning research, learning facilitation, strategy and evaluation, we partner with organisations to drive evidence-informed change.
On Think Tanks is a leading global source of information and support. Through the platform we build and nurture a global community of people working in, with, and funding think tanks. We create a space to learn, reflect, imagine, connect and take action.
Why we do it
We believe that progress begins with better-informed decision-making. We exist to build, strengthen and champion a unique community of individuals and organisations who use evidence to inform decisions on matters of public interest.
How we do it
We are open: The On Think Tanks platform constantly seeks to open up opportunities for discussion and debate. And we feed what we learn from our consulting projects back into the community so that more people can benefit from it.
We are curious: We’re always looking to push ourselves, our clients, and the community forward. This is central to who we are and what we do.
We are together: We know we can’t do this on our own. Through On Think Tanks, we bring together a vibrant collective from across the globe. In our consultancy projects we work alongside our clients to understand their challenges, explore solutions and turn them into action.
We are grateful to each and every one of you who has been a part of OTT’s journey so far and we look forward to many more years of collaboration and community!
